TCL attack LCD market dimmed the price war wants to enter the world's first camp

In September 10th, TCL showed the liquid crystal HD three series 20 kinds of thin code series in Beijing new product is added to the liquid crystal TV Comprehensive fierce competition, industry insiders said may cause a new round of price cuts. Deputy general manager, TCL Sales Corporation General Manager Marketing Center Han Qing said at the meeting, the company sales in the LCD TV is the goal of the end of 2005, with a thin code and silver arc two series as the representative of the TCL LCD TV, leading in the domestic market; by 2006, completely into the global LCD TV ranks first implementation of LCD TV, TV sales accounted for more than half of total sales. However, LCD TV is not a smooth road. Relatively speaking, LCD TV production is a high profit but dangerous road, in the LCD TV production, due to the lower threshold, so the original IT production enterprises, the traditional home appliance manufacturers and LCD panel manufacturers can easily enter, the price war is very easy to start." A person who declined to be named on the LCD TV industry had such an analysis. Insiders also pointed out that as the flat-panel TV market oversupply factor does not change within a year, the strength of competition between firms is an open, so the next period of time, flat-panel TV prices will remain in decline in the channel. About whether TCL will hit the price war, Han Qing only implicitly said the company as soon as possible to achieve the transformation from "price competition" to "equal emphasis on technology and brand competition, but Han Qing also said that the domestic LCD TV brand with the international comparison, the price is absolutely advantage. According to Han Qing, the first half of 2005, the continued growth of TCL global sales of LCD TV, the United States market to achieve 413% growth, the implementation of the EU market growth of 179%, the domestic market is growing faster, large screen LCD sales grew up to 12 times as much. However, according to the results of the TCL group in the first half of 2005 report shows that TTE Europe and the United States as well as T&A mobile phone business as a whole continue to lose money.