Talking about the "gold rush" dream of Guzhen lighting industry"

In Zhongshan Ancient Town, the only 47.8 square kilometers of the town, has been formed to the town as the center, covering Zhongshan, Foshan, Jiangmen and other surrounding three city 11 town, annual sales of over 100 billion yuan of industrial clusters, last year, Guzhen lighting industry accounted for a market share of more than 60%. According to industry estimates, the number of enterprises throughout the industry group exceeded 2, employing about 400 thousand.

After more than 30 years of development, "China Lighting Capital" aura shines over the ancient town, workers from all over the country gathered here, "making money" has become the ancient town "gold digger" who shared the dream. However, "gold diggers" have found that now Guzhen lamps do not seem so easy to make money. At the same time, such as long-term checks, quality decline and other issues have begun to show, the future of the lighting industry will go from here? Will the lights go on for another 30 years?

once

"At that time, we did everything in one hand, and from the beginning to the two months of the Spring Festival, we made 120 thousand yuan business and made 40 thousand yuan."!"

Guzhen lighting industry "Godfather" district Bingwen

30 years to build China's lighting capital

After thirty years of development, now there are 1.1 Guzhen lighting manufacturing and sales of related enterprises (including individuals), employing about 100 thousand people, the annual output value of lighting industry created 14 billion 300 million yuan. Among them, the output value of over 100 million enterprises there are 28, 50 million, ~1 billion yuan, 31, 20 million, ~5000 million, 26.

At present, the town has been formed as the center, covering Zhongshan, Foshan, Jiangmen and other surrounding three cities, 11 townships, annual sales of over 100 billion yuan of industrial clusters.

In 2013, the total output value of the lighting industry reached 14 billion 280 million yuan, accounting for more than 60% market share; total exports of $500 million, not only selling products, but also exported to Southeast Asia, Europe and the United States and other more than 130 countries and regions. The district Bingwen engaged in lighting and flower industry has become the two pillar industry town.

Old lights are corporate money wonders

Lighting "Godfather" the first pot of gold

In the tens of thousands of business circles in Guzhen lighting area, the family is celebrated. The district Bingwen in charge of Huayi is to cultivate more than 300 boss and was known as the "Whampoa military academy", the lighting area is called Bing text Guzhen lighting industry "Godfather", was honored as "the uncle".

In 1981, when 29 year old district Bingwen started gardening industry. 5 years later, one day, he has been doing lighting business a year cousin told him the lighting industry profits are very high, suggested he turned.

Now 62 year old Qu Bingwen recalled the years, still. Although Xinlimeidi, district Bingwen or with two partners raised 50 thousand yuan together on the road lighting. "At that time, we are doing everything hand, and as a result, more than two months, we have done 120 thousand yuan of business, earned 40 thousand yuan."!"

Subsequently, profits began to double, 1987, district Bingwen earned two million; in 1988, earned about 600000 yuan; in 1989, built the plant district Bingwen, beginning with the machine production, that year, they earned about 2000000 yuan, and a way to grow.

From the imitation to the lamp, to the light of my own design

As with the district Bingwen, district family almost always go the same way: selling accessories, imitation do lamps, to design their own lights. Among them, such as the chairman, wins the ball lighting group district Bingwen cousin Cong region is a typical example.

In 1990, only 20 years old, Cheng Cheng began doing accessories business, the parts sent to eastern Guangdong sales, earned the first pot of gold. Two years later, the town was bought into Cong a called "Wei ball" hardware factory, have won the ball Wei renamed the "winner", and began production and sales of accessories, half a year later, win the ball started selling lamps. From the sale of accessories to sell lights, completed the first transformation. In 1994, Cheng Cheng vision also began to shift from domestic to foreign countries, and began the process of imitation lamp sales.

"When I see the foreign lights are very beautiful, I bring them back and imitate them. They sell very well and demand exceeds supply."!" Qu Chengcong told reporters that he was the first to go out, and later, more and more people go out, Sheng ball also began to design their own lights.

Now

"It's hard to make money now."! This store has more than 100 square meters, the monthly rent per square metre is 60 yuan, a moonlight store rent will be several thousand."

A lighting accessories store owner Xiao Zhang

Guzhen lighting industry is highly competitive

"Lights city" signs and platforms, huge business opportunities have attracted many entrepreneurs and migrant workers, people from all over the country poured into the ancient town. In this small town with a population of only more than 70 thousand, the resident population has reached 150 thousand people. However, the ancient town of money legend has been difficult to perform.

According to district Bingwen estimates, the number of the employed population including the surrounding townships, the lighting industry as many as 400 thousand people. In addition, the town individual and private economy is very active, accounting for more than 95% of the total amount of the economy.

At present, the ancient town has formed a social atmosphere for all the people, the town has registered more than 10000 individual industrial and commercial licenses, more than 60% of the family has become large and small business owners. Several lighting companies at the beginning of the drafting of a very few than now, the level of competition is really as can be imagined.

"It's hard to make money now."!" In the ancient town of Changan lighting accessories shop, the owner Zhang told reporters Tucao Road, although hard, but did not make much money. "This store has more than 100 square meters per square meter per month