Tang Guoqing: LED into the +X era, the industry presents five patterns

Stand in the national reform, the supply side of real estate inventory to the macro background of economic structural adjustment, in March 18th the fourteenth session of the Chinese light industry forum, general manager of Samsung China LED Tang Guoqing "in 2016 China semiconductor lighting new pattern for the interpretation".

Tang Guoqing, general manager of SamSung China LED

Pattern one: into the brand year. This year's Frankfurt exhibition, China Lighting brand gradually upgrade. In China hall 10, booth is a standard booth to the special equipment in key international brand exhibition gathered in hall 4 also appeared China manufacturers figure, but some people say the "Frankfurt exhibition Chinese lighting brand is already half of the country", which is somewhat shallow and proud as Lucifer. There is no brand, enterprises are difficult to go far, then how to do brand? I think there are three ways, one is to borrow card hand, the bigger companies; two is by boat to the sea, making the enterprise stronger; the three is to borrow a ladder climbing, doing business.

Pattern two: access channel year. No channels, how to talk about doing business? TCL chairman Li Dongsheng recently made it clear that Chinese companies only make up the global brand and channel capacity to build this short board, in order to strengthen their core capabilities, to win a breakthrough in space. In the channel construction and mode change, we also see a lot of efforts and attempts in the industry. For example, 168 million dollars to take Feile Sylvania, in 2015 fifteenth enterprises transnational merger and acquisition Chinese case, value is the Sylvania brand and channel advantages; poly longitudinal marketing guru Wu Zhengzhe is trying to build the lighting industry to the Internet thinking of the third party platform.

Pattern three: cut into cooperation year. Resource integration era, there is no cooperation, it has been difficult to adapt to the rhythm of the times of rapid development. Some time ago, Wanda, Tencent, Alibaba three richest man jointly invested $5 billion, the integration of its electricity supplier resources, jointly to the public to leave the line entrance + online entrance + electricity supplier search infinite imagination. Today, the country is strongly advocated "Internet plus" trend, don't you +, OK? LED+ era, you do not have a strategy, OK? Don't walk, stop, +, will suffer. I think, LED has begun to enter the era of "+X", "X" represents the endless changes. Here, I hope the company can think deeply, find your own positioning X".

Pattern four: patent year. No patent, can stand? The patent of Damour's sword is always hanging in the lack of core technology in the domestic lighting business head. In December 2015, the State Council issued the "opinions" to speed up the construction of intellectual power under the new situation, the enterprise must strengthen the patent consciousness, otherwise always is strangling the throat.

Pattern five: transition year. Recently, see China lighting industry is showing the order disorder, made from manufacturing, from the brand-name brand, a good trend of increasing international discourse, there is Chinese lighting "rent cabinet" has begun in the international market, domestic enterprises are beginning to occupy the world through mergers and acquisitions and other forms". In this turning point, but also contains many new opportunities.

In short, the brand allows you to increase the value of the patent for your escort, the channel to make you developed, and cooperation to make you win, turning to give you the opportunity.

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