Tang Guoqing: three clear understanding of semiconductor lighting innovation

NPC and CPPCC, Premier Li Keqiang delivered a speech: "leading the transformation and upgrading of the real economy to innovation, strengthen the support to small and medium-sized enterprises to create more new minimally invasive, world-renowned" Chinese brand ", promote the China economy entered the era of quality. "

Samsung LED Tang Guoqing, general manager of China for the semiconductor lighting industry made three clear. The three recognized as the fundamental of this industry, if the foundation of a clear understanding of the unconscious, then more innovation is futile, because the direction of innovation are wrong.

Tang Guoqing believes that the three recognize the basic needs, but also his experience over the years.

1, semiconductor lighting to innovation, to recognize the characteristics of the times.

We are faced with the era of semiconductor lighting, the so-called semiconductor is placed in front, rather than the original lighting era, the characteristics of this era to understand clearly. To achieve the original innovation is the real innovation. No matter from which point of view to talk about innovation, the pursuit of innovation, thinking, thinking is the fundamental product innovation, industrial innovation.

2, semiconductor lighting to innovation, to recognize the characteristics of lighting.

A lot of domestic and international markets, including the development trend of the industry, I have very much recognized its authority. The world of light sources and lighting world, especially in the ancient town, their situation is not the same. Here I have a question, the light source has changed, the lamps have changed? Many walk in the forefront of the industry's big companies have expressed the question of default.

There is another kind of enterprise in the market: the light source has changed, the lamp has not changed. For example, now do the classic lighting business, he does not sell light source, not the distribution of light source, to the buyer to match, this is my personal experience to buy a lamp.

The light has changed, we have more choices. Due to the emergence of the LED, with dimming power supply, there is a color temperature, color, style. Dimming is now a major trend of development. So, see the light and see the filament lamp sell well, the reason is that the demand is not the same.

3, semiconductor lighting to innovation, to recognize the characteristics of their own business.

What is the hardest thing in the world? Innovation; then what is harder than innovation? Not only innovation, but also to make money; as a person, to an enterprise, a country, not only to innovation, but also can make money through innovation, welcomed by the market, the product has become a consumer product, is consumer products, in other words, innovation is the core competitiveness.

But how to embark on the road of innovation? Need to think twice and three have".

The first thought is "think big": Strategic positioning;

Second thinking is thinking small: Tactical implementation;

The money is "think twice".

"Three", that is, there are brands, patents, there are channels.

What is China lacking in the market?

What do we lack in the international market?

The most important thing is the Chinese brand.

How to build? That's what we're missing.

Made in China to become China, although we have made progress, but still in the process of progress. For some only pay attention to the price, rather than focus on the display of product quality advertising, advertising slogans are detrimental to the image of the whole industry.

Lighting companies should do a good job, make the quality of the brand, which is the historical responsibility of the enterprise, can not do this low price matching to confuse the public audio-visual.

China is a big manufacturing country, which is recognized by the earth. But our goal is not only to make a great nation, but to make a great nation.

People engaged in this industry, we have to work together, the only way to work hard, it is possible to make China a manufacturing powerhouse, the emergence and quality of Chinese brands. What we need is that the industry needs further guidance in order to update the next meeting.

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