Tang Guoqing: three understanding of semiconductor lighting innovation

NPC and CPPCC, Premier Li Keqiang delivered a speech: "to lead the transformation and upgrading of the real economy to innovation, strengthen the support to small and medium-sized enterprises to create more new minimally invasive, the world famous" Chinese brand ", to promote the Chinese economy entered the era of quality."

Samsung LED China General Manager Tang Guoqing for the semiconductor lighting industry put forward three clear understanding. Three, recognize the fundamental as the industry, if the basis of recognition, not thoroughly conscious, then more innovation is futile, because the direction of innovation is wrong.

Tang Guoqing believes that the three clear understanding is the basic needs, but also his years of experience.

1, semiconductor lighting to innovation, we must recognize the characteristics of the times.

We are faced with the era of semiconductor lighting, the so-called semiconductor is placed in the front, rather than the original lighting era, the characteristics of this era to understand clearly. Original innovation is the real innovation. No matter from which angle of innovation, the pursuit of innovation, thinking, thinking is the product innovation, industrial innovation fundamental.

2, semiconductor lighting to innovation, we must recognize the characteristics of lighting.

Many domestic and foreign markets, including the development trend in the industry, I am very recognized authority. Light source world and lighting world, especially in ancient town, their situation is still different. Here I have a question, the light source has changed, lamps also change? Many large enterprises in the forefront of this industry have expressed their acquiescence to the question.

There is another kind of enterprise on the market: the light source has changed, the lamps and lanterns have not changed. For example, now do classic lighting business, he does not sell light sources, not the distribution of light sources, to the buyer to match, this is my personal experience in buying lights.

The light has changed, and we have more choices. As a result of the LED, with dimming power, there will be color temperature, color, style. Dimming is now a major trend of development. Therefore, the light and the lamp filament lamp sell well, the reason is that the demand is not the same.

3, semiconductor lighting to innovation, we must recognize the characteristics of their own enterprises.

What's the most difficult thing in the world? Innovation; now, what is harder than innovation? Not only innovation, but also to make money; as a person, to an enterprise, a country, not only to innovation, but also can make money through innovation, welcomed by the market, the product has become a consumer product, is consumer products, in other words, innovation is the core competitiveness.

But how can we embark on the road of innovation? "Think twice" and "three have"".

The first thought is "think big": that is, strategic positioning;

Second thinking is thinking small: that is, tactical implementation;

The money is "think twice".

"Three have", namely: have brand, have patent, have passageway.

What is China short of in the market?

What do we lack in the international market?

The most important thing is Chinese brands.

How to build? This is what we are short of now.

"Made in China" will become "made in China". Although we have made progress, we are still in the process of progress. For some advertising that focuses only on price rather than on the quality of the product, the slogan is detrimental to the image of the industry as a whole.

Lighting enterprises should do a good job of making products with quality and brand, which is the historical responsibility of enterprises, and can not do this kind of low price matching to confuse the public.

China is a big manufacturing country, which is recognized by the earth as a fact. But our goal is not only to make big countries, but to build powerful ones.

People engaged in this industry, we have to work together, and only this effort, it is possible to make China a manufacturing power, the emergence and quality of Chinese brands. What we need is that the industry needs further guidance to make progress at the next meeting.

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