Ten characteristics of the development of LED display market in China

Zhongguancun online news, according to the data show that in recent years, China's LED display market size continued to grow. In 2013, the total market value of LED display industry in China was RMB 27 billion yuan. In 2014, benefiting from the development of products and small spacing advertising media market, the national LED display applications industry market size of 2013 compared to the year of new growth, the annual market volume reached 30 billion yuan, an increase of 10-15%. In this LED display application industry development process, the development of China's LED display application industry presents the following characteristics:

1, the overall industrial development has reached the level of scale, the key technology of product development is relatively mature, the product quality and reliability in general have been significantly improved, specialization and cooperation within the industry initially formed, the market demand for products and expanding applications.

2, the industry has the influence of the rapid growth of brand enterprises, the formation of a number of backbone enterprises, with a strong overall strength. In the international market competition, the implementation of large-scale display system engineering and other aspects of the ability to significantly improve the domestic LED display applications in the construction of major projects and key projects outstanding performance.

3, the upstream industry development of LED shows the obvious effect on the development of application industry. Technological innovation in the industry downstream active, positive interaction between the LED industry chain, promotion and application of new products, new technology rapidly, the overall industry product development capabilities continue to strengthen, to adapt to the development of technology, technical support and technical application demand guarantee ability.

4, in the traditional LED large screen display technology and products based on the application of LED display technology products continues to expand, the development of LED chip material, IC, drive control technology based on LED, many enterprises in the industry in the comprehensive application of semiconductor lighting, lighting engineering, lighting and other aspects formed a certain technical base and production engineering base.

5, the standardization of industrial development, intensive trend highlights. LED shows that the application of the Industry Association for many years to actively promote the exchange of products and standardization of technical work, through the implementation of product technical standards, product testing and other means to promote the standardization of the development of industry technology products. Standardization, standardization led to enhance the level of industrialization, the industrial layout of the accumulation effect has been reflected, such as the Shenzhen region has focused on a large number of enterprises.

6, although the 2008 Beijing Olympic Games to promote the development of the industry to promote the effect is obvious, but we want to industrial growth in the Olympic Games in the year of stimulating factors of objective and rational understanding of the 2008. On the one hand, directly drive the activity of large-scale industry has a strong timeliness, but persistence is not strong, the development of the Olympic games industry to seek new growth points; on the other hand, the Olympic Games has created a rare opportunity for development for the industry, how to make the LED display applications continue to flourish, to promote the industry promotion and sustainable development, the industry should pay more and more attention.

In 2008, 7 enterprises within the industry by the United States "337 investigation" of the incident, we should attach importance to the protection of intellectual property, we in the process of moving toward the international market, the development of the emerging domestic LED market, should strengthen the measures of non-tariff barriers to trade knowledge, master the necessary means to prevent and protect the development of the industry.

8, attention should be paid to the global international financial crisis on the impact on the future development of LED display applications industry, have a negative impact on direct financial crisis on banks, advertising media and other areas of the market demand, the international market demand will decline, and the crisis in the winter period when the end is still difficult. In the face of the international financial crisis, the Chinese government has actively introduced the policy of stimulating domestic demand and increased investment in infrastructure, which will bring many new opportunities. Enterprises in the industry should pay close attention to market changes, adjust the product and market strategy in time, deal with the crisis and maintain the stable development of the enterprise.

9, LED display applications industry has great potential for future development, state and local governments on the development and application of LED display industry should actively give policy support from the strategic height, to encourage technological innovation, support the development of SMEs, enterprise project financing, construction project management standards, technical supervision, formulating a scientific, objective and specific policies conducive to industrial development.

10, LED display application of enterprise to strengthen the enterprise to enhance the comprehensive quality of the existing technology and products, based on strengthening the core competitiveness, to the innovation and development of rich industries, and actively explore the enterprise restructuring and the effective use of the capital market, and constantly improve the enterprise long-term development ability.

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