Ten lighting brand ready for double eleven which is best to sell?

In the era of the Internet, lighting brand attention to the development of the electricity supplier business is necessary, because it is the future, is the trend. But can not grasp the opportunity, is a test of progress in space there is further, step back, as boundless as the sea and sky; may your brand, your business will not only lose the market in this area, there are more.

Which product is best to sell?

Research shows that, at present, the products are light products lighting brands in Tmall official flagship store sales, 10 brand lighting (including lighting Jiamei nationstar data, unknown) the highest total sales products include light, lamp, lamp, lamp, lamp, energy-saving lamps, the disinfection lamp. The total sales of the highest light products products accounted for up to 70%.

Light products can be sold in the electricity supplier: on the one hand, light products due to convenient transportation and convenient installation and other characteristics, consumers choose to buy online is more convenient; on the other hand, light products are lightweight, relatively large lighting products, non gravity items and fragile products, and generally needs a larger number of. Of course, does not rule out the brand Tmall flagship store for sprint sales and demand for its dealers also through Tmall platform orders.

Data show that OPPLE lighting LED lamp belt ("m") is the highest in the research of brand sales of products, with total sales of 2335377 in first; NVC 3W LED downlight with 659827 of the total sales volume ranked second, PHILPS 3W LED bulb ranked third to 252729 of the total sales volume. In addition, NVC, OPPLE lighting, PHILPS lighting, beautiful lighting, Mitsuo aurora and other brand sales is also very impressive, thanks to their precise product positioning and high brand awareness; thus, the "brand" in the field of electronic business is also tempting.

In the study, we also see that the lighting brand "Nirvana" embodies the "send" and "reduction", "discount", "ticket", "post" and other words, such as: buy ten get a full 100 minus 8 yuan, limited discount, high coupons, national shipping etc. assist brand fast sales promotion. Careful observation will find, PHILPS, OPPLE, NVC, Wright and other brands were particularly active in the Mid Autumn Festival, National Day golden week, "double eleven" important period of consumption are launched huge benefits activities, such as NVC in October 6 - 15, launched the "October explosion gathering", PHILPS lighting in October 8, 10 days to launch the "big snapped" etc..

There is still much room for improvement

It is undeniable that in recent years, the electricity supplier quickly penetrated into the lighting industry, and continue to maintain a high penetration rate, lighting enterprises become one of the indispensable sales channels. But we should also see that although many lighting brands are already in full force electricity providers, but due to time or accumulation, or because of the product characteristics, or because of the degree of attention, or because of the distribution of benefits, lighting brand in the Tmall platform, give people the feeling in the field of electronic business is still a bit of what?

Where the hell are we? You can see that the lighting brand operators are facing the masses of consumers, is no longer confined to the lighting industry circles, and therefore must go out of the lighting circle, to a new point of view to operate the electricity supplier business. Lighting products are not mass consumer goods, lighting brand shock generally late, lighting electricity supplier marketing strategy is too traditional...... Therefore, there is a gap is natural, not improperly belittle oneself, there is room for improvement.

The author combs the 8 home lighting brand official flagship store in operating the existing problems for the lighting brand "electric shock" simply puts forward the following four suggestions: 1, change the traditional thinking, the consumer's point of view, the real understanding of consumer demand for online shopping, then the inverse to the actual electricity supplier operations; 2. "It mountain of stone, jade", to other electricity providers do better with the industry to learn, to highlight the performance of the brand business learning, find the problems and the gap between their own business, and to be improved; 3, strengthen the service, such as customer service training, product packaging, logistics, product display, on-site installation, sales 4, the electricity supplier innovation service; marketing means, bid farewell to the traditional and common means of marketing, catering to the consumption and use of mass consumer demand.

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