"The 2835 decline was Tucao, COB executives how to weigh the steelyard

LED Reuters] has been an industry pattern is derived from the positioning of the enterprise, and the practical significance lies in the positioning of the price war changes. Now the vicious cycle of price war so that many LED companies short life, have to go bankrupt or change, and after the SMD price war, COB is heading for this situation.

For the 2835 straight line after the decline in price, in the face of today's COB price war, the enterprise is how to treat it?

Difficult to avoid price war is the basic ability of enterprises

Xia Xuesong, general manager of silicon lighting

The overall situation in 2015 showed that the number of customers continues to expand, the amount of individual transactions in the decline of the enterprise. From the price changes in recent years, the price of COB 50% per year decline. 2016, COB products, 30~50% decline is a high probability event.

But as a business, the ability to control costs, as well as to reduce costs is one of the basic needs of enterprises, but also in line with the interests of customers, in 2016 to do, in 2017, in 2018...... Must do. The key is that the enterprise must also have the technical ability and the management ability, can call it an excellent enterprise.

Price is the law of market development COB price decline will slow down

Yin Hui, deputy general manager of spectrum

COB very serious decline in the past 2 years the price, in addition to material factors fell outside, most packaging enterprises stampede in is the key, but also promote the patch prices also key factors of COB price, but these are the development rule of the market can be expected. At present, not only is COB, all types of LED devices are not much room for price cuts, or that are meager sales, and even some enterprises in the loss of sales. Under such a premise, I think the price of COB will no longer be the same as the previous 2 years.

The price cut again crazy high performance difference of the market still exist

Zheng Haibin, deputy general manager and marketing director of Jiangxi

2014-2015 in LED hot SMD market price war, price cut and cut, LED lighting market blowout type development, for the main position (bulb / ceiling lamp / light products) in the next battle, represented by COB commercial lighting will have some impact, but we think the demand for high quality. Differences in market performance will still exist, stable product quality, improve product performance, and is also effective means to deal with the price war, Siu Chi always pay attention to the quality and cost control, Siu Chi in the package believe market competition gradually will show its own characteristics and style.

Downward pressure on prices alternative light source market

Luminus vice president of sales in China room Ning

COB the price will depend on the application of the market, in the past few years COB in alternative sources such as the PAR lamp, widely used in MR, but with the continuous improvement of optical lens design, combined with SMD (3030) SMD (5050) and integrated into the mainstream product has a large number of alternative COB should be used. If you want to use COB in this area, it will be very high on the price decline, to close to SMD lm/$have a chance to let manufacturers choose COB.

The application of COB in commercial lighting, less pressure prices, due to the overall market demand relative to alternative light source of demand, the market is more focused on the quality of output light and light output efficiency, so the price downward pressure will be less than the alternative source market in this area will be more focused on the industry brand building and light quality to further enhance.

Based on their own advantages to enhance product cost performance

Dr. lextar Electronics Marketing Business Group Deputy General Manager Lu Jinyu

In the standard framework, the 2016 market price challenge really began to emerge, lextar electronics still will further strengthen the vertical integration based on lateral supply chain.

More important is to continuously improve product quality and specifications and more committed to the yield increase, the current coping strategies in addition to cost optimization, the price that can bring more direct customer specific value.

The existence of price war needs to enhance brand value

Zou Yiming, general manager of Shenzhen crescent light

The main cost of COB comes with stents and chips, the current COB bracket mainly ceramic plate, mirror aluminum and superconducting aluminum, chip price decline will not be too large, mainly depends on the cost of support changes. In 2016 COB price war will continue to exist, the current domestic COB in the photoelectric color stability has a very high price, due to the lack of brand value, to win recognition of the market through the low price in a short period of time.

"Price war" is not a long-term restriction

Honglitronic general manager ray Liening

At present, the domestic COB has gradually occupied the quantitative market, resulting in a great deal of pressure on foreign COB products manufacturers, especially in the second half of 2015. With the substantial increase in the quality of domestic manufacturers COB, the fierce competition in the price war, the future of the COB market, the use of domestic manufacturers will become increasingly high. The "price war" restricted foreign enterprise is not a long way, the unity of the future is more important depends on the full automation of the popularity and price evaluation standard, because it determines the orderly and healthy development of benign competition.

A price war is short-sighted

Sferic Photovoltaic Market Strategy Center Development Manager Jing Yicheng

Currently LED manufacturers are facing cost pressures, which is beyond doubt,