The European experience China IC rise self innovation advantage of surviving

The seminar held on industry strategy in Germany before Berlin (ISS), to participate in a research project of semiconductor industry experts agree that innovation and technology commercialization is the key to economic development in Europe, but the participants did not reach a consensus on how to achieve these goals.

The seminar focused on almost all of Europe's semiconductor and device manufacturers. A consensus among industry executives is that most companies continue to shift production, especially to asia. Eventually, some technology will be transferred to asia. However, many managers are not worried about this trend, that creativity and innovation will remain in europe.

Most people agree with the, low production cost of Chinese can't refuse. "We cannot - and far east of competition", Reinhard Ploss, and a variety of industrial auto Infineon Corporation marketing department is responsible for said, "it is difficult to achieve the same dogged determination."

Executives agree, will Chinese chip manufacturer for upstream into the industry value chain. "China's competition has been in the field of research and development," Ploss said." Austria semiconductor equipment company EV Group CEO Peter Podesser said, "ultimately, Chinese will not be satisfied with only cheap manufacturers role, will China high-tech market development and design their own products."

Chairman Arthur van Pan European Medea+R&D plan der Poel warned that to prevent in chips behind Asian rivals the distance further. In the past 9% years, the production capacity of the European chip has been transferred to the Far East, while the production capacity in North America has been growing in the past five years. He also stressed the widening gap in the field of education, the EU only 130000 new graduates a year, and nearly every year in China, a total of 200000 engineers.

However, many people believe that Europe has many unique advantages and skills can help it withstand wind and rain, including organizational and technical aspects. Poel also pointed out that Europe's basic research is still strong. For example, Belgium's IMEC and Germany's German Fraunhofer Associations.

PHILPS semiconductor communications executive vice president Mario Rivas also pointed out that the study of multinational projects, such as universities, Aachen technology in Germany Holland Eindhoven University of technology and the research of IMEC has a specific research results.

Compared with global rivals, still have the advantages of European automotive electronics, mobile phone, system integration platform technology. However, experts say more research is needed to support the government in areas such as nanotechnology. "This is a key area in the future to achieve high quality products," Poel said".

Compared to, Europe in technology commercialization is still weak. "We have a lot of good ideas, but it's hard to turn these ideas into successful products," says Ploss, a spokesman for infineon. Dunn, the former chief executive of ASML, a Holland semiconductor equipment company, added: "there is no innovation in Europe, and only the question of how to achieve it is Doug".

There is no consensus on how to solve the problem. "The distance between the University and the industry is too big," Ploss said". "In Europe, the failure of a company can ruin your career," Podesser warned. And in the United States is different, failure is more an advantage, adventure so you get more experience".

Poel believes that American enterprise culture is an example of europe. Medea's chairman said the most needed in Europe was "more greed and desire."."