The LED era, the law of survival of the lighting brand

Akinobu lighting company passed four years Vulcan award. Pan Xiufang said, in four years, in the process of Vulcan prize competition, Akinobu lighting create a powerful brand influence in the industry, especially in the engineering designers channels, channels and other areas started the fame, but also gain a lot of resources on the market. According to Pan Xiufang introduced, Akinobu lighting in the main display of the commercial hotel, this year based series of customized products. Through the use of unique products will showcase the simple light display, not only to meet the needs of designers, but also enriched the connotation of products. The appearance of the major races of products including Ares lamp, elegant combined lamp / wall lamp and a variety of products for the hotel design, especially Ares mechanical adjustable lamp, the projection angle different clear display, obtained favorable comments from the designer. The LED era, the lack of environment for the development of new industry brand appeal of the change in the traditional lighting era, lighting industry has developed to a mature stage, the market presents several independent brand pattern, several giant traditional lighting lighting brand concept era has become ingrained in the minds of consumers. In the era of LED lighting, emerging brands such as bamboo shoots after a spring rain the impact of market pattern. Pan Xiufang said, the lighting industry pattern is difficult remodeling, but it will make some changes, some new enterprises will come up, but several giant traditional lighting industry still has a leading position. At the same time, these enterprises in the short-term lighting giants will not be because of the arrival of LED, to change the overall layout. LED lighting industry today, along with the fierce market competition has entered a period of adjustment, LED lighting market demand remained stable growth momentum. So some people think that Chinese enterprises lack the most is not the market, but the lack of brand and product enough appeal. Pan Xiufang believes that the number of current brand appeal in the lighting application sector is still relatively small, so dealers and consumers in the choice between is relatively small, the entire lighting industry has characteristics of big industry, small businesses, less well-known brands. With the continuous development of the lighting industry, there are a number of medium-sized enterprises still have the potential to slowly developed into a leading brand, Pan Xiufang believe that the future of the market choice and trustworthy brand will be more. In the fierce competition in the industry, with strong comprehensive strength and has a brand to support enterprises can be more calm in the face of market competition, brand advantage is self-evident, the brand awareness of enterprises will become a weapon based on the market. Pan Xiufang stressed the need to have a comprehensive ability to create popular brand products, such as the ability, the ability of the market, more important is the strength of capital. The Volkswagen brand also need long-term accumulation, in addition to the comprehensive strength of the most basic, enterprises should also have long-term development, the concept of sustainable development. The survival of the fittest, enterprises should find their own rhythm of the recent LED lighting industry, the negative news frequently, such as specialized LED filament lamp Zhongzhou photoelectric photoelectric delipow into bankruptcy, and triangle debt vortex; electricity providers specialize for a lighting capital chain fracture; special LED driving power supply manufacturers ruigu technology to collapse. For these phenomena, Pan Xiufang believes that this is a normal natural selection process of LED industry development and mature process. Because the entire industry capacity expansion too fast, to have been away from the real needs of the market, this is a regressive phenomenon. As a member of the industry, the industry should be more to think about how we can develop continuously, do not go too fast, to find a suitable enterprise speed and rhythm. Although the lighting industry reshuffle news constantly, but the industry also came the day before some positive energy". It is reported that the combination of the successful acquisition of OSRAM Linsen light business, a time of multinational consortium, and a series of brand keywords to stimulate industry heat. Pan Xiufang said, China after decades of development, many enterprises have gone beyond the strength of some foreign brands. The positive aspect is the strength of domestic enterprises gradually increased, in their own development, can have the strength to do acquisitions and expand their scale of operations. But because of the enterprise mechanism, price competition and the quality requirement is not perfect, may cause a lot of foreign brands are China exit lighting market in the long run, the market is not a particularly good phenomenon. In China's lighting industry after training 30 years of reform and opening up the domestic and international market competition, China lighting industry has formed a certain scale. In the face of the current global economic situation is complex and changeable, enterprises only create new growth way to layout, to reform with new ideas in the "change" structure, to achieve the ultimate goal, which ultimately support the brand strength. Akinobu lighting always adhere around the precise planning, superb development, lean manufacturing, excellent quality and sincere service of the five dimensions, to enhance the brand image, and focus on providing high-quality commercial lighting, hotel lighting, road landscape, industrial lighting, office lighting, intelligent Home Furnishing products and professional lighting solutions plan. We also expect Akinobu lighting can make still further progress further, become a popular brand, recognized by consumers, and win in the long-term competition in the industry.