The LED supply chain is squeezed by land, and the factory is embarrassed to spit bitterness.

The LED industry is striving to get out of the mud of price competition. The main reason for the oversupply of industry is that the Chinese mainland government is cultivating the development of LED, which leads to the loss of the industry through the subsidy. LED manufacturers in Taiwan privately say that mainland companies have planned a large supply of supply leading to market prices to collapse and then move back to other market rivals, thus taking off the global market. LED industry is facing the dilemma of fast enlarging the market application end and the manufacturers can't make money. This is the biggest survival test for LED factory. Since the manufacturer's initial support is the hope that the market will be magnified, it will be able to win a bumper harvest, but there is no idea that when the market is growing rapidly, the price is rapidly falling, and the operation is facing more and more plight, forcing the industrial elimination competition to accelerate. The main reasons for the fierce competition in this industry include the rise of the mainland LED plant and the competitive price competition of the lighting brand factory. Li Bingjie, chairman of crystal electricity, pointed out the interaction between the first two elements, because the mainland chip factory was subsidized by the government, the MOCVD machine was heavily purchased, the price of the chip became the buyer's market under the overproduction, and the lighting brand factory was available. Last year, the single price of the LED bubble lamp was 40-50%. Although the mainland LED supply chain has broken the LED market, but facing the land plant competition, Li Bingjie, chairman of the power plant, said that the company must make an alliance through the design and development to vertically integrate the superior forces against land plants and lead the Taiwan team. Value to break through the plight. Li Bingjie pointed out that the crystal transmission was designed directly with the platform PCB plate plant to direct LED to PCB, to integrate other zero components directly through technology and design, and to avoid the traditional design of lamps and lanterns, directly supply the customer DOB (driver on board), to integrate the power supply on the wafer to save the traditional manufacture of lamps and lanterns, and to change the power supply on the wafer. Change the traditional lamps and lanterns system. In addition to the development of LED, Li Bingjie said that, because of the importance of patent and patent, the factory can avoid the land factory competition by patent. The research and development of iris sensing and other research and development is a new product of Lei. With the Taiwan LED team fighting the mainland supply chain, it is also faced with a dilemma. Li Bingjie sighed, although he has been trying to combine the LED with the Taiwan brand to drive the overall technology industry, but the mainland brand is more diligent than the factory, actively looking for innovative application introduction action tools, although it is trying to bring the R & D fruit combined with the platform factory to promote the technology industry effectively, but it is short of the alliance cooperation of the brand factory. Ye Yinfu identification combined with IC strength is another new opportunity for LED. It is putting into the Internet of things, light sensing module and other products, providing integrated modular products with IC chips and attacking high value-added niche markets.