Emerging industries like a pair of new shoes, the most afraid of is to take the old road!
"Wearing new shoes, but the old way! Do not pay close attention to the norms of remediation, watching the destruction of the emerging LED lighting industry! "
December 7th, in the face of a reporter's field survey, Shenzhen LED industry faces anxiety.
"Blowout" under the industrial crisis
LED as a new industry, in the town of Zhongshan with the rush on the shortage of. In the past two years, under the guidance of excessive love, partial solution of national policy, the town quickly formed a chaotic competition, the development of ecological cohabitation. Rough estimate, at present around the LED lighting products about 2000 companies.
It is very easy to set up shop, in the past two years or even a few months in the large assembly workers as long as you can rent a shop owner. There is a small factory production of materials, parts supply line, a simple assembly can be finished, sold out to make money, how many will do! Ancient town, a road to the south side of the lamp to the Wang Sheng side of the shop is doing a simple assembly of the lights to tell reporters.
The reporter saw in his shop, from the LED lighting components, semi-finished products to finished products for processing small bench drill production mold machinery Goods are available in all varieties. A variety of sizes of each pile pressure, full of Dangdang, messy pieces!
"Price war is the main means of competition here. Too crazy, and now all of the lighting companies catch up, want to do it again. Ancient town, a slightly larger marketing director of the lighting company Wang also can not help but sigh. At the moment, the mood has also infected his boss.
Originally, the company where Wang Wen mainly do lanterns, in recent years has also been the main line of the domestic two or three cities lantern market. But recently, the boss to see peers regardless of size are doing LED lighting, they began to try.
"We have inspected a number of LED companies, feeling that the industry is still very profitable compared to other lighting, coupled with the government is encouraging, so want to enter. Although Wang is not very much in favor of his company so blindly into the LED, but there is no better reason to stop.
"We are not in the LED production enterprises, have the core competitiveness, to enter the field, is simply to find other factories open mold, OEM, paste our company brand, to have a certain market, only the price. "
In addition, in addition to the low threshold, the price war, the reporter found that the raw materials of ancient town is also all kinds of LED lighting upstream, messy hybrid: one is the light source used indiscriminately in domestic, Taiwan, Europe, Japanese and korean...... There are, due to the use of raw materials do not pass, resulting in a variety of luminous flux; two is a prominent problem of heat dissipation. Most manufacturers here simply draw lessons from the characteristics of traditional lighting, can not well understand LED as the electrical characteristics of semiconductor, mechanically, blindly reduce the material cost, led directly to the LED life is short, light phenomenon is prominent; three is no industry standard, basically all is the mountain Zhai goods, is a plant in the lane the LED lamp, but also a considerable part in export! The so-called CCC, FCC, CE certification is basically pull the tiger when the banner, in all likelihood is false. "Security regulations, however, EMC, however, anything, as long as the lights can be" is the ancient town of the current popular language.
The ancient town of countless folk workshop type of small business production of LED lamps, after entering the market in the end how long the service life, even producers I can not say.
Maybe the market will find the answer!
With this consideration, about 11:30 in the morning, reporters in the town of new avenue Hui Fei LED Lighting Center to see the huge mall store nine out of ten empty, most of them are "iron general door. Even some signs of opening up the signs are still in the eyes, the facade was thick dust accumulation. Be stationed more than and 100 entire lighting center only a dozen open and a deserted house.
"Just opened in front of some, but after a brief business no business, market suck, the rent is high, do not have to run down! "Zhai Xiushu told reporters the INWIN technology lighting.
"Because many people are open, hit price, consumers also committed silly eye: not only cheap, and afraid of lamp life is short; the election of high price, and if it is cheap fake. The election to election, entangled, had to give up! Even foreigners are also familiar with the local production, not to take the goods. "
Zhai Xiushu admitted that the previous close of the year, when the market has been very busy. But the current situation is bleak cold iron confirms the fact here: the market is weak, consumer confidence is very serious damage.
"Exit" are frequent
December 7th afternoon, Shenzhen Baoan District manhole town Xinsha road.
Although we have not come into contact with the Shenzhen City, the reporter has clearly felt that here the traffic flow is not inferior to the hustle and bustle of large crowds in Beijing; the southern eyeful green, full of unknown flowers dotted the streets......
Looking for a way through the afternoon, finally found the Shenzhen City Guanlan town Longgang District Guanlan Road No. 131. However, the reporter found that this is not a well-known online registration of LED production, sales of fine industry technology company, but a car accessories store. Subsequently, the reporter repeatedly call hang on the phone, no answer.
"LED lighting industry standard countries do not
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