The development of the expansion of domestic enterprises LED lighting market differences for a breakthrough

Southeast daily news, but the decline in foreign trade, the domestic LED lighting market continued expansion in the background, research and development ability, good product quality, brand channels, but relatively weak Ningbo enterprises how to seek change, which became the Ningbo light industry for a big breakthrough facing proposition.

The domestic LED lighting market expansion

With the upgrading of national public lighting LED steadily, the domestic LED lighting market space is showing explosive growth.

Last month, the City Commission by letter and public resource management office organized government investment (Procurement) project docking with the local LED enterprise information in 2015 Chinese (Ningbo) held during the international lighting LED lighting exhibition. Matchmaking message to Ningbo LED enterprise is exciting: Ningbo more than 40 public institutions will be launched this month LED energy-saving.

On the Ningbo market, LED lighting market capacity is expanding, completed last year in Ningbo Jiangbei new city road lighting energy management contract project, 5083 energy-saving lamps LED lighting lamp. The municipal government issued public institutions LED lighting reform implementation plan, plans to invest 60 million yuan, with 5 years time to complete the city's 130 public institutions LED lighting renovation work, the formation of energy-saving capacity of annual saving 6 million 500 thousand kwh.

Analysis of the industry, because the LED lamp improved quality and costs continue to drop, more and more consumers choose to buy efficient and environmentally friendly LED, replace the incandescent lamp, energy-saving lamp.

According to the national development and Reform Commission, Ministry of science and technology and other departments jointly issued the "forecast LED energy plan": in 2015 China's LED lighting output will reach 450 billion yuan. The application of LED lighting products nearly 200 billion yuan. Insiders say, the next three years will be the golden age of the development of LED industry "".

The tree brand, expand the domestic market

A large domestic market share, but a very real problem of Ningbo LED lighting manufacturers do OEM foreign trade in Ningbo LED lighting manufacturers before - used, brand influence is very weak.

Ningbo LED lighting industry OEM, excessive dependence on foreign trade, there is no accumulation of their own brand awareness." A LED lighting industry insiders said, Ningbo LED product quality is good, have certain development and design capabilities of many OEM enterprises, from research to innovation are mostly designed by Ningbo enterprise itself, the upstream brands only provide product trademarks.

The face of the domestic market temptation, many LED companies decisively chose to fight their own brands. "We used to do OEM manufacturers abroad to earn the money, as brands on the domestic market support." The person in charge of a large LED enterprise in Ningbo city.

Of course, independent brands, is also a strategy, I LED companies have come up with their own tricks.

"Our strong point is that bulb." Ningbo kaiyao photoelectric assistant general manager Shen Yingcan said that this year will be designated as kaiyao brand first year, they do not do the full circulation of products (products), but the product positioning for the bulb, panel lights and other lighting applications. In order to improve brand awareness, kaiyao set up an area of more than 500 square meters of brand flagship store in Ningbo Beilun Wahson Kaohsiung City lighting, set up kaiyao stores in Jiangsu Changzhou zouqu LED lamps city. The second half of 2015, will continue to increase brand promotion efforts.

Ningbo before the wind Zhenye selection in the authentication system on practicing strength". Ningbo Zhenye wind lighting acquired a large number of LED special testing equipment and instruments, to ensure consistency of a large number of strong product qualified rate. General manager Gu Zhenwu said, "there is a good product guarantee, independent brands also emboldened last year, we achieved sales of 160 million yuan, 180 million yuan output value."

I, another LED leading enterprises Shengpu photoelectric go is the electricity supplier brand road. Last year rose by SUN-PULED spectrum brand in the Tmall store, launched 5 series of LED lighting products.

Differences in the development of the domestic market to break through

In the export sector, Ningbo LED lighting business products focused on bulb lamp, outdoor lamp and other fields, the homogeneity of the products, bring the vicious competition and profit rate decline. The face of the domestic market, Ningbo LED lighting enterprises to increase new product development, began to seek differentiated development.

"High-end LED lighting basically occupied by foreign brands, so we aim at the power of 3 to 9W bulb lamp of the two peace market, market and brand belongs to the blank area," Shen Yingcan, "we have done the flat light price of nearly 100 yuan, while the market with quality products is required 140 yuan to 150 yuan. At present, our sales network has covered the country."

As a special lamp production enterprises throughout the country's biggest Limited by Share Ltd, Ningbo Liaoyuan lighting products cover a large power LED outdoor lighting lamp, garden lamp, lamp factory, tunnel lamp, explosion-proof lamp, landscape lamp, the face of the domestic market, the company to "play" a new channel model. Liaoyuan lighting relevant responsible person said, at the end of last year, Liaoyuan lighting has developed two strategies - "Ryohara Chihikaru intelligent LED Home Furnishing lighting promotion and operation of e-commerce platform. Among them, "Ryohara Chihikaru LED Home Furnishing intelligent lighting promotion" by "thousands of shop plans" in the form of a product through smart boutique store experience in the form of Home Furnishing promotion to the user, a certain sense, Liaoyuan smart boutique products sold Home Furnishing is "experience" is not purely LED lighting products. In order to increase consumer experience favorability, they proposed three "free": Based on the customer free trial, free design, free