The fourth quarter is expected to flat-panel TV sales low price high degree of approval

Domestic color TV enterprises by flat-panel TVs rapid growth, the main business and net profit growth rate of different. Expert analysis, the strong demand for domestic flat-panel TVs will start in the fourth quarter.

Has been disclosed in the 2005 report of the household electrical appliance enterprises, Hisense electric appliances, Sichuan Changhong, Xoceco's report shows that the first half of three the company net profit is increasing. From the main business income, TV revenue is the main business revenue growth of the main support, especially the rapid growth of flat-panel tvs. Among them, in the first half, Sichuan Changhong 7 billion 221 million yuan in the main business revenue, as the core business of color TV 4 billion 725 million yuan, an increase of 21.15%.

Hisense electric source said, Hisense in digital processing chips and other core technologies made a breakthrough. The first half of this year, Hisense TV in the domestic market grew by 47%, an increase of more than 140% in the international market, the current Hisense TV high-end product sales of more than 40% of total sales more than large size, high-definition flat-panel TVs continue to maintain a leading edge, and flat-panel TV sales accounted for more than 60% of export earnings, the first half of the year the export growth of 90.25%, mainly is the incremental flat-panel TV, at present the company's products are exported to the United States, Australia, Europe and other places.

According to industry analysis, the reason of flat-panel TV growth is mainly a sharp drop in the price of the market, manufacturers active promotion and the continuous improvement of product performance, is more important to consumers of flat-panel TV's recognition of the increasingly high. According to the PRC market June statistics show: China brand flat-panel TVs accounted for 68.5% of the market in the retail sector, is two times higher than the foreign brands, foreign brands have a very obvious advantage. On the LCD market, China's retail sales accounted for 66.7% of the brand, foreign brands accounted for 33.3%. From the LCD TV is expected to purchase rate, the top five are domestic brands, the sum of nearly 60%.

Relevant experts believe that recognized by consumers and product price war, and the production of the enterprise itself and the limited size of the flat-panel TV production capacity, currently in net profit of listed companies is still difficult to assume responsibility, but with the expansion of the market, this situation will gradually improve.

According to the analysis, the domestic market demand for flat-panel TVs in the next six months will reach more than 1 million units. The second half of the actual market demand in the fourth quarter of the city will be strong start in the "New Year's Day" and "two", is expected in the fourth quarter of the market size will be more than 600 thousand units in more than eleven. Therefore, a good grasp of the market after September is crucial for color TV enterprises.