The global flat-panel TV market second rate brand triggered bargain storm

The global flat-panel TV market is facing a wave of price shocks, the price will fall faster. Some small and medium-sized manufacturers to launch low-cost flat-panel TV in the market, the price formation in the market failure, and expected future plane TV price competition will be more intense, is bound to consume motor manufacturers operating manual, which may lead to the restructuring of the industry. Recently LCD TV prices slipped down than expected, mainly in the European market is called "B" (refers to a sub brand) flat screen TV due to a significant leap forward, these TV lines to Taiwan and other places as the small and medium-sized manufacturers produced. LCD TV prices, before the market for every 1 inches 10 thousand yen. However, the "B" brand products of the LCD panel, using LSI image processing is low to the outside of the Taiwan area and parts manufacturers procurement, manufacturing, and in Chinese strongholds labor cost cheap, to depress the development and production cost, thus to large manufacturers do not price the market, such as 32 inches. The LCD TV is priced at 100 thousand yen. Face menacing B card "products, only the price for large manufacturers. For example, PHILPS in Europe, in June this year in the European market for new LCD TV (32 inches), compared with the same type of price cut by about 30 to 50%. "B" brand led price break wave has rocked Japan flat-panel TV market. Japan ION hypermarket in July this year to sell ten thousand LCD TV one hundred thousand yen, the day sold out. In addition, a small household electrical appliance factory Buy Design to 169 thousand and 800 yen sale of 32 inch LCD TV, the TV panel purchased from Japan's large manufacturers. In October this year, Union Electric Company also scheduled for sale 139 thousand and 800 yen 32 inch LCD tv. On the other hand, Japan's large manufacturers in February this year, the sale of 32 inch LCD TV, when the price of about 300 thousand yen, but in the summer has been sold at stores selling at less than the price of 200 thousand yen. (Business Times)