The global mobile phone ringtone market competition dealer atrophy

The days of easy making money on a small cell phone ringtone are over.

This has been a hugely profitable business is facing pressure, the reasons include: on the craze to a smaller group, mostly younger people; change ringing properties; growing competition among distributors.

High tech industry consulting firm Canalys analyst Chris Jones said that Britain and other European countries is the birthplace of mobile phone ringtone craze, many young people here had for a period of 10 seconds bell spent 2 pounds ($3.5) or more money, now they no longer buy ringtones. "People did it because it was a new thing. Now the interest of the people gradually thin, a large market will disappear." In the United States, the mobile phone business is still in the very early stages of the bell ringing boom even before the mass market has stalled. Only 1/10 of mobile phone users to buy music ringtones. InfoSpace, the US ringtone company, said the figure was the same as it was a year ago, although he added that it was difficult to obtain reliable data on the market. In - foSpace 47% ring allegedly occupy the American market.

At the same time, a number of new ringtone dealers, is gradually found, it is difficult to achieve high profits than before. Mobile phone users to enjoy the view from the famous song familiar polyphonic renditions of the original version to music video off version, the latter in the industry called "truetones" or "realtones".

Most of the profits from these ringtones went directly into the record company's pocket, not the middleman. Prior to these middlemen is to rely on relatively rough ring earn excess profits.