The ideal full LED reality skinny people dream of three measures

China LED net news] can rely on the face, but it depends on talent. Recently, a sentence is not as good as the strength of the brush brush circle of friends, the original, quiet long hammer and new hair, this sentence will come from the small hammer phone propaganda.

For from T1 to now sell feelings with its sub brand nuts layout thousand machines, is also regarded as "born playfully" Luo Luo roots began to compromise, is to take quantitative route or take the feelings route, it is sold for 999 yuan or 1499 yuan. That seems a bit quantization and feelings "irreconcilable opposed to", because the ideal is full, the reality is not down here.

Xiao Bian feel that the difference between the ideal and the reality is too large, too far away. In the LED industry, we realize the ideal is not easy to find the right way is king.

The first recruit: Grab

You are a monkey to move reinforcements? No, I'm here to looting!

Rob?

Grab market. Low price has become an important means of this year, the major LED companies to snatch the market, whether domestic or foreign enterprises with low price to meet the market, improve competitiveness, including PHILPS, GE, CREE, OSRAM, FSL, OPPLE lighting, NVC lighting, KingSun Linsen, etc.. Large enterprises to join, making some small and medium enterprises in the market price war was shuffle out. Die of starvation is weak, LED enterprise is to eat meat or drink soup, to see whether to seize the market, see the unknown. Whether it is the potential for intelligent lighting or 1 billion 560 million of the domestic market LED small spacing, are able to have more than one, this is not only the best of times, but also the worst of times.

Rob mark. Wood show is a good thing, but the wind can not be so optimistic. OPPLE was in the wind",

March 1, 2012, Jiaxing OPPLE Electric Appliance Co., Ltd. to use the 'OPPLE' name was incorporated, and the production and production of similar products, OPPLE, the use of its products' OPPLE 'word for sale. The move was OPPLE to court, asking OPPLE to stop using OPPLE brand, and claims 2 million 500 thousand yuan. Recently, the case for trial, but not in court for sentencing. Although a lot of cottage, but this...... It's too arrogant

Grab opportunities. Their finest hour, can seize future opportunities to seize the advantage in the face of price war after a patent war. "Superman" Li Jiacheng voted Nanoleaf bulbs in the global energy saving award in the light bulb, and recently told the company will work with Baidu's future store, exclusive sales of green Nanoleaf Bloom gift set. Whether it is Baidu "fancy" Nanoleaf or Nanoleaf "fancy" Baidu, this is the best combination, presumably in the field LED lighting business, invincible.

The second recruit: drying

Sun performance. But looking ahead, most of the LED companies in the interim revenue net profit is not so optimistic. (so the sun just released, no derogatory meaning).

LED upstream areas, Hua Guang photoelectric dry photovoltaic although revenue to achieve 42.64% and 11.24% growth in varying degrees, but the profits were down by 7.53% and respectively, and 48.33%. Three revenues of 2 billion 291 million, the growth rate of 5.26%, net profit of 904 million yuan, year-on-year growth rate of 35.76%, either in the field or the upstream chip industry chain, the top.

And in the middle of the packaging field, in addition to Siu Chi shares net revenue decreased, rectangular lighting, honglitronic, REFOND have achieved a double growth in revenue and net profit, which honglitronic net profit increased by 80.89%, the release of production capacity and the acquisition of subsidiaries has been denied".

In the downstream application, due to the decline in the display order and the termination of the lighting business, the company's interim net profit by 43.09%. Increased orders from the overseas market and the market of small spacing, the liard interim lucrative, revenue and net profit growth of 45.80% and 50.67% respectively. Display the field of another lucrative photoelectric interim revenue net profit growth of 92.48% and 194.72% respectively.

In the lighting market, the termination of LED investment, overcapacity and other reasons, as the Buddha, beneficial up to net revenue decline, NVC in fighting haze dissipated, the revenue increase, Yankon LED business accounted for over 60% of revenue net profit growth.

Market competition upgrade, open up new blue ocean, looking for the direction is the way out.

Drying method. Lite, peer bargain, layoffs; OSRAM recalls 55 thousand deposit overheat melting dangerous LED lamp; focus on LED, GE production part of traditional lighting, the long-term development which had been the measures do not say. The fund intends to hand overseas 40-60 billion purchase according to enterprises, Vanke "crossover" LED lighting is interesting.

The third measure: want to

Three days to be doomed, seven points by hard work, there are ninety points by reflection and summary. Why do people often can enter a variety of three optical rich list: first Chinese Hurun global rich list, and then selected Forbes global technology sector list 100.

As LED salesman: the study of what the price of knowledge, is to see people on the newspaper, or because of the people reported, or almost not reported? Which in the end is the highest level of salesman?

When customers ask a few common questions (for example, can be cheaper? Can you give me a discount? How to answer?

As LED managers: from 2015 to now there are 18 LED executives leave, why more and more senior turnover? Industry competition is so cruel, how business is bleak