The impact of domestic mobile phone black to genuine smuggled goods profit of less than 1/5

A few days ago, Amoi Electronics (600057) announcement, said first half operating loss will be larger (the same period last year net profit of 86 million 640 thousand yuan), and said the main reason is the mobile phone market by the "black mobile phone" the impact of competition is more intense, affect the normal sales of mobile phone products. Amoi insiders told reporters that the specific impact is still measured, "the company is hated on the" black mobile phone. "."

In fact, since this year, smuggled goods machine, assembling machine, refurbished machines, OEM machine, brand-name machine "black mobile phone" appeared the phenomenon of disaster caused by flooding water. These black phone style new, more features, and the price was surprisingly cheap, generally less than 1000 yuan. Black phone flooding for a time to make domestic mobile phone manufacturers worse.

Black phone popular

Due to tax evasion, evasion of after-sales service, black phone profit is much higher than the licensed mobile phone, which has a great attraction for small mobile phone vendors. According to the reporter, the current black mobile phone sales have taken place in the city, and even openly compete with regular brands. In many places, the "black mobile phone" has been stately on the counter, in some areas even formed a "black mobile phone sales in the market, resulting in the" black mobile phone "flood. Especially in the 1000 yuan - $2000 this price, black phone on the impact caused by the domestic mobile phone is very serious.

According to informed sources, the market "black mobile phone" is mainly divided into three types: the smuggling of smuggled goods, counterfeit brand-name mobile phone mobile phone and mobile phone refurbished assembled. The smuggling of smuggled goods mobile phone through illegal channels, from abroad to evade Customs duties shipped to domestic brand-name mobile phone is fake machine; some illegal manufacturers of well-known brands of counterfeit mobile phone, or similar to well-known brand mobile phone, mobile phone is assembled to confuse consumers; refurbished assembled from abroad smuggled in parts, or will buy back the old models internal cleaning, and put on the new chassis, and then paste the sign when the new machine to sell counterfeit network. There are businesses very frankly that the sale of a genuine mobile phone, the profit is not parallel machine, OEM 1/5, or even 1/4.

Such a huge amount of black phones into the market, its direct performance is crowding out effect". The Commission registered analyst Yu Kai said in an interview with reporters, the black mobile phone under the impact of the regular mobile phone manufacturers are faced with hitherto unknown winter, the mobile phone brand market share decreased in different degree, which is influenced by the largest domestic brands. At the beginning of last year, the market share of domestic brands of mobile phones once exceeded 50% of the entire market, while the first quarter of this year dropped rapidly to 39%. Apart from the reasons for the success of the foreign mobile phone market strategy, the more important reason is the proliferation of black phones in the market.

Low price chaos

In June 15th, this waveguide chairman Xu Lihua, President Li Xiaozhong, Amoi Konka and TCL mobile communications manager Huang Zhongtian Du Xiaopeng, general manager of ZTE mobile phone division deputy general manager Li Yuehua, the first high specifications to meet in Guangzhou, announced the launch of black denounce machine movement. With the mobile phone and mobile phone OEM smuggled goods, illegal assembly as the representative of the black mobile phone mobile phone, mobile phone card wantonly to snatch the enemy approached the walls, the remarkable job crisis.

Although the industry on the black phone hate, but the results of the survey on the Internet has shown that nearly 50% of users on the black phone, especially the parallel mobile phone welcome. Judging from the comments left by users, they generally support the parallel phone, mainly the quality of the domestic mobile phone quality and after-sales service is too chilling, and parallel phone is cheap and easy to use. Another 75% of users vote feedback, their purchase of black phone is very easy to use, and there is no abnormal phenomenon. Of course, this can not rule out the factors of personal sentiment, but such a large proportion of users to support parallel phone, should cause a deep reflection of the domestic mobile phone manufacturers.

And in the domestic mobile phone manufacturers have the "black mobile phone" and at the same time, the international mobile phone giant to join the low battle group, also let the domestic mobile phone makers under pressure. June 15th, Motorola publicly said it plans to launch a number of ultra cheap mobile phones in the Chinese market, the number of mobile phones is expected to be listed at the end of this year or early next year. Followed, NOKIA will soon announce that it will be listed in the third quarter of this year, the price of cheap phones: 1110 and 1600, priced at $80, $100. This will undoubtedly constitute a further impact on the domestic mobile phone manufacturers market share.

Retrieve added value"

CCID Consulting predicts that in 2005 China's mobile phone market demand will grow by only 4% compared to 2004, the problem of excess capacity in the mobile phone in 2005 will be quite serious. Analysys International also predicted that this year there will be 20% of the domestic mobile phone companies are eliminated, and mainly those in technology, brands, channels are not enough advantage of the enterprise. Expert advice, on guard against "black mobile phone" on their impact at the same time, domestic manufacturers also need to reflect on why there is such a problem, build technology, marketing and other services, ignoring the mobile phone "value added" is bound to a certain extent "connivance" form the edge of industry.

Yu Kai said, does not have the ability to completely independent development, is the largest domestic mobile phone manufacturers "short board", which led directly to the control ability of manufacturers on the market risk greatly weakened, the capital chain problems will increase the possibility of. I Kay suggested that the most fundamental point is the domestic mobile phone manufacturers to enhance their core technology strength.