The integration of new applications to solve the Lunda offensive, layout card market

Ronda is Taiwan LED industry's only one-stop vertical integration factory, upstream from the grain, packaging, finished products to provide integrated solutions, chairman Su Fengzheng said that the industry maintain profitability decline in price under the operational strategy by becoming a problem, a long progress to provide integrated solutions, through the development of networking, vehicle and sensor etc. the application of the new layout card market.

Su Fengzheng said although the global LED industry is facing a fierce battle, manufacturing face meager profit dilemma, plus Chinese, industry through mergers and acquisitions breakthrough patent barriers to open up overseas markets, making the LED factory to adjust the product line to avoid the serious price competition in the market, but due to illumination Lunda prices every year, a substantial decline in value of the pressure, reduce the proportion of LED bulb total revenue to the number, because the lighting flat light, lighting towards the high added value, and combined with the wisdom of lighting products indoor positioning system.

Su Fengzheng pointed out that, in addition to Lunda manufacturing one-stop and reducing the cost, further through the provision of integrated solutions to increase the additional value, such as smart lighting products combined with the positioning system in addition to the integration positioning function, and the software industry cooperation with big data cloud background service, increase the integration of system function and value, is currently working with the large scale industry cooperation in smart lighting test system, combined with large data fields.

Su Fengzheng said, because the manufacturing industry is facing the gross margin decline destiny, therefore is actively through the integration of products to increase the profit space, to provide integrated services and to integrate into the service industry can provide customers with a variety of solutions, part of the market to its own brand Wellypower into the market, increase brand awareness; and through the cross industry alliance integration mode of entry the networking market poised to meet new business opportunities.

The new business model and target lextar impact of profit, and shall be gradually transition time, expected this year, two major product lines still accounted for the major proportion of revenues, expected revenue of about 55~60% backlight, lighting the proportion of more than 30%, new business accounted for less than 10%. Su Fengzheng said, is expected to gradually adjust the operation to conversion, electric car, infrared (IR) sensor performance is expected early next year reached double digits; while the existing backlight and lighting business continued to adjust and grasp the niche advantage.

Su Fengzheng pointed out that at present in the Lunda LCD TV backlight global market share of 10%, NB backlight global market accounted for 20%, with the BenQ group to stabilize the basic resources of AUO disc and master the main customers, while lighting area is significantly reduced the bulb out toward the product line, added value and high threshold of products into the mainland manufacturers, to avoid competition. New business is the main source of the subsequent profit growth, the current vehicle in addition to import high iron used to determine the quality of our products, but also into the general customer service car city market, the market is expected to follow the sample customer product certification, will bring profit contribution.

Su Fengzheng said, in addition to the existing automotive applications, lighting instructions and backlight, with the future of automatic driving, car networking will bring huge business opportunities, transmission and sensing are expected to demand so enlarged, with the automobile electronic and digital factory to promote science and technology breakthrough, although the car called repair or compensation for risk, but because of the safety factor enter the threshold high, effectively prevent the industry enter into the Red Sea competition, can highlight the Lunda product quality, is expected to get rid of, plant competition is expected to.

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