The international players to lead the trend of semiconductor manufacturers for 3C

Bill Gate and Barrett in the days before the 2005 International Consumer Electronics Show, once again sounded the clarion call to digital life. Domestic and foreign semiconductor manufacturers to actively action, in order to seize the initiative in the new round of competition. Microsoft founder Bill Gate and Intel CEO Barrett two masters, the 2005 International Consumer Electronics Show, once again sounded the clarion call to digital life. The Consumer Electronics Association says consumer electronics in 2005 will be "home digital".

Leading international trend

Due to strong demand for large screen TVs, digital cameras, MP3 and other digital home appliances, the U.S. Consumer Electronics Association predicts that this year's global consumer electronics sales will remain 11% growth.

Digital consumer market huge growth space to attract the attention of the international giants, Intel, Microsoft will be a new round of hope in digital life. At the 2005 International Consumer Electronics Show, Microsoft demonstrated the development of the "media center" operating system, while Intel plans to digital home tailored for a new personal computer.

Technological innovation is the survival way of Intel. Intel through the Digital Living Network Alliance (DLNA) and the computer and home appliances and other industry leading manufacturers to develop interoperability guidelines and norms. DLNA's goal is to simplify network appliances, mobile devices, digital content sharing between computers.

Barrett said, now consumers are accustomed to from analog into digital format, wired communication into wireless networks, and digital technology to the personal computer and the traditional home appliance in the best part of the combination of wireless communication technology makes the family entertainment with hitherto unknown way in front of people.

Bill Gate said, consumers will be in the first 10 years of this century in digital life, it is based on the computer as the center, connected high-definition digital TV, MP3, DVD, digital camera, mobile phone, game machine, and even watches, so that consumers living in the digital world.

3C integration bottlenecks

However, in the 2005 International Consumer Electronics Show on the podium, Bill Gate in the speech process, a dramatic appearance two times the failure, not hesitate the new consumer doubt -- Digital Life International Masters actively advocated from us how far? Digital life as a way to realize the integration of 3C, its development is the way to triumph forward?

The industry of digital life and the integration of 3C to explore, reveals the current problems.

CEA deputy general manager Jeffrey Josehp pointed out that in the 3C (Consumer, Computing, Communication) fusion era, consumer electronics manufacturers are facing offbeat 3C challenges, namely the integration (Consolidation), consumer confusion (Consumer Confusion) and commercialization (Commodity). He believes that the era of fierce competition in the consumer electronics, not only manufacturing companies to enter the stage of integration, the ditch companies also faces intense integration; product standards and technology differences, so that consumers at a loss at the time of purchase; add electronic products into the commercialization stage of cheap, electronic commercial products faster, more let the company struggling to catch up.

Guangzhou soldiers on the cutting of Enterprise Management Consulting Co., Ltd. Liu Buchen believes that 3C integration has not yet out of the laboratory stage, almost all of the impression on the integration of 3C from the description rather than personal experience. At present, the products on the market there is a single tendency, the lack of scale effect; the domestic standard organization's products are basically TV, plus computer, printer, projector and digital camera. It should be said that such a combination of products is more of a mere formality, from our imagination of a variety of products, there are still a small number of interoperability.

When it comes to change the digital life, analysts pointed out that three aspects: first, in the digital home appliance products rich, looking for IT and consumer electronics integration will become an ideal new subject; secondly, with the 3C fusion era, consumer electronics users will increasingly from business users to individual consumers, the the trend will make consumers more sensitive to the cost of the product, and put forward more requirements on the sales channels and other aspects of the follow-up; third, for consumers to function, performance, ease of use and cost of different requirements, product diversification is the future direction of development.

Active semiconductor manufacturers

Although 3C integration is also facing this or that problem, but the semiconductor manufacturers are still very optimistic about the future of digital life market space. In order to seize the initiative in the new round of competition, the world's leading semiconductor manufacturers have begun to spend. Intel, Analog Device Inc Adi, TI and other giants of the market performance of the most eye-catching, they actively launched digital multimedia related technologies and products.

According to Barrett said, Intel will launch a number of core chip in 2005, to enhance the ability of computer processing media file information, adapt to the trend of digital home entertainment; mainstream Centrino chip improve existing enhanced support for DVD and MP3 music player.

The trend of integration and cooperation is reflected in the strategy of semiconductor manufacturers. ADI China District President Zheng Yonghui said, ADI has started cooperation with telecom operators in China, developed a variety of broadband network equipment and Blackfin processor based on ADI, including IP set-top box and three in one gateway, and plans to begin production in early 2005. The fly think of Carle through the electronic cooperation with USI, Qing Yang, developed