The lamp ornament entity store is the main buyer for online shopping after 80 and 90s

In the last one or two years, the impact of the upstream property market, the overall home industry in Hefei has a downturn trend, but for the lighting industry, it is an adverse expansion, the first half of Anhui's largest lighting market in the first half of this year, Shengda Lighting City opened, the number of ten lines of lighting brand clusters into the house, red star meclong government district The International Museum of shopping malls has created a high-end lighting hall, with the original lighting shop in other stores, which has formed a hundred flowers bloom.

Compared to building materials, most lighting brand stores are scarce

However, in the first half of the first half of the marketing activities, there are few lighting brands to participate in the sales activities. Recently, they visited the lighting shops of the major stores. Most of the lighting shops were unsatisfactory. The household lighting lighting industry is closely related to people, what reason can not be as red and red as the building materials market?

Prices are high and consumers are reluctant to bear

In a shop, a lighting brand store, the price of a living room chandelier is basically around one thousand yuan or even higher, an international brand is marked up to up to tens of thousands of decorative lights. In the face of such a high price, a lot of consumption can only look at the lights!

The price of a high end lighting brand is staggering

Although the lighting is a rigid demand, because the lighting is almost the last part of the decoration, many consumers for fear of decoration super budget, is not willing to spend too much money on the lighting. "To buy good is too expensive, to buy cheap is afraid of bad quality." One consumer said.

Nearly 40% consumers choose online shopping lights

"Under the impact of online shopping, consumers have been diverted a lot." A lighting shop in Binhu shop, a guide, said that the development of e-commerce has become the choice of consumers and preferred the products. At present, the consumer group of middle and low end lighting products is very seriously diluted by online shopping, which makes the lighting distribution business must be distressed.

Most consumers tend to be economically suitable for lighting products

Through Taobao, Jingdong, Tmall and other major e-commerce websites to view, above the grade of lighting products, all kinds of products, there are tens of yuan to thousands of yuan price range of products, some consumers, a market price of 500 yuan living room chandelier, online price of only 300 yuan. The lighting products of tens to five hundred yuan price range have become the hot selling products of consumer online shopping.

In the modern busy city life, with the 80 and the 90's gradually becoming the main force of the decoration consumer group, this kind of crowd is used to online shopping. The survey and statistics show that about three or four of the consumers choose to buy the lighting products online, although the consumer online purchase lighting is also facing a series of problems such as installation and after-sales service, but it brings to the entity store The impact is not to be underestimated.

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