The lamp store VS business: product flow and transformation of large contrast

Chushe home lighting sales industry for a long time, many see and hear and experience, do not know how to understand, take a lot of detours also experienced many setbacks, but optimistic about the prospect of home lighting industry, let me continue to adhere to the present. May be the time of previous work habits, see what love are analyzed and summarized, most of the time by some very simple truth, to share their ideas for home lighting sales industry here, hope to communicate with you learning. Do home lighting sales, whether through what channels, whether it is offline entity or online business platform, will not open around the product, flow, transformation of the three eternal topic, today I will focus on these three aspects with comparison of entities and electricity supplier to share their ideas. First said 1 products products have advantages mainly depends on style, quality, technology content and additional outstanding features of these points, the physical stores, as much as possible distribution, quality is the first, style should be rich, the electricity supplier's products but also to meet the above requirements, but also need a request is that there must be one or several can explosion models of products, style can meet the aesthetic requirements of different groups, the price should be attractive, and other reasons in the conversation flow; besides product source own production, OEM orders, brand distribution mainly on several sources, the store supply is more likely brand distribution, electronic business platform is slightly some different businesses have different sources, but all belong to these categories, their production more, the main To still have a price advantage. Own production of Tmall also has C stores, and many are made out of its own brand, this is part of many small workshops even before the factory are not, but in the development of electronic business platform scale very quickly, many people see this situation are entering this market, also caused the electric business platform now very chaotic situation. The same product, different brands, different prices, the quality is uneven, to create the brand OPPLE NVC is very difficult, but the Taobao brand list is very easy to do, brand distribution mainly concentrated in the Tmall store, C shop is very few, because can get agents are generally some scale enterprises, directly from the in order to get the goods brand price advantage. Also part of authorized brand management, processing, OEM orders are also common, lamps after all, every enterprise can not produce all kinds, so many are OEM orders, will reduce the cost, bring the price advantage. Second points: 2 said no matter what the flow distribution category of products, traffic is very important, we are certainly very importance of profound experience, today is that, the flow of electricity supplier entities and different sources, drainage is a very complex and very large topic specific, may say many of them say. But how specific drainage have formed a fixed pattern, it is timely to get some real promotions, send to distribute leaflets, the strength of some city outdoor advertising hard, brand brands will also go to advertise, but for the brand image and visibility of the building, to a certain extent can bring the drainage effect, but not much. After all, store for customers is limited, regional strong, but also according to their own area targeted publicity. The electricity supplier is relatively more complex drainage, electricity marketing is a major problem facing the customer groups, all buyers of the whole platform, the number is relatively large, and business platform push complex rules. Business can take advantage of the promotion means is so fixed, the official promotion tools (train, drill, exhibition, Taobao customers and other official events), targeted use of the rules of the single brush (this is illegal, but the shops are still basically to brush, but not in is simple in order to improve the credibility. Because the shop level of credit are not good to bring results. So if you intends to contact the electricity supplier, met to find the door brush reputation firmly rejected, now Taobao personalized search situation, blindly brush credit only to their own shops, shops) to do routine activities (activity, timing, though generally discounted) then some methods, but how to use reasonable combination through data analysis, store real-time adjustment, it is not a very easy thing, learning also requires a lot of time and practice slowly. The passenger must again under the entity and the flow of electricity providers entrance differences are entities through shops in the passenger flow is basically the only entrance, customers need to enter the shop you will see your goods, and electronic business platform to the contrary, most of the passenger flow is entered through a single product shop then, enter your shop to see other goods. May appear customer purchase orders sometimes are not in your shop to see other products, so the electricity supplier is often say the explosion models, although there are many styles of most of the electricity supplier in the shop, but the effort and funds the main push of the styles are basically two or three. Then stage selection of quality products and operations, some of the strength may also push up several store