The last double 11? Lighting electricity supplier does not need double 11?

Experienced in previous years before the price decreased, low price is not low the idea that the story, hand chop party in hand chop when it was more rational and cautious.

Double eleven just over, compared to brisk performance, leaving the industry seems to be more memorable, we need to talk about this carnival has been talked about? In the interview, many companies and consumers have said that compared with last year, this year eleven more popular.

With the electricity supplier chiefs comments, brands more competitive in price, especially the flow entrance product; category more satisfied consumers one-stop shopping needs, but also bring the conversion rate associated with better sales; in the promotion strategy, in addition to the main push of detonation products, full cut, full of gifts coupons etc. the previous promotions, prepaid cash discounts and more new games that do not group, most businesses are ahead of the launch of double eleven explosion models list for pre-sale, peatlands.

This year, eleven from the product, marketing, price and so on, all have a great improvement. More noteworthy is that the price positioning, promotion category accounted for, with big data business platform for sampling business to consumer more accurate positioning and service, and adjust the enterprise's own state, redistribution in resources investment more to improve the effectiveness and efficiency of commodity trading.

The traditional brand to catch up from behind electricity supplier channels has cured?

Double eleven has become the past, but then a left to the industry thinking, but still continue to. Constantly being refreshed numbers, one after another impact of the lighting industry's attention, behind these astronomical figures, but also reflects the electricity supplier of the road lighting industry is undergoing a profound change, the rise of traditional brands electricity supplier.

From the data cube data show that in Home Furnishing building materials brand rankings, Jomoo, OPPLE and Aupu respectively, Arrow, NVC, TOTO, Kohler, Matsushita, PHILPS, Moen, Aldo, Cabernet, Choi to Baer, Dongpeng, FAENZA, etc..

Among them, lighting brands are OPPLE, PHILPS, Matsushita, NVC, Aldo, five, is not difficult to see the lamps in Tmall and Taobao occupy a space for one person, this five enterprises, in addition to Aldo belongs to the electricity supplier started, the other four are big enterprises of traditional lighting.

In the lighting category, the top ten were OPPLE, PHILPS, Matsushita, NVC, Aldo, moon, POK, O Cyrus Caiden, Shiyuan products, designers of the lamp, which the traditional brand has 4, while the network brand 6.

In the light, double the eleven sales of the top ten were OPPLE, PHILPS, NVC, three male aurora and beauty, ed Chan, Lang beauty home, FSL, LED, delixi. Among them, there are 7 traditional brands, the network has a brand of 3.

In terms of sales, regardless of class or class of lighting source, the traditional brand advantage in the top five, especially the light is swept the top five. The above data is not difficult to see that the traditional brand relies on strong line resources and brand appeal, in the field of electronic business is yuezhanyueyong.

OPPLE lighting, for example, since 2011 to participate in the double eleven, its sales from 3 million to the year of 2012 to 60 million in 2014 to 94 million in 2013, and then to the year of 120 million in 2015, it can be said that sales rose steadily in the year of 16 million.

It can be said that 2015 is a watershed, water process prior, pure electricity supplier brand has a larger advantage, and traditional enterprises due to the line, and the larger amount of relatively pure electricity supplier brand fast response time.

But with the end of the test phase of the water, the traditional enterprise with strong offline channels and brand influence, the influence of the online began to gradually reflect.

Tan Haotian think the person in charge of lighting electricity supplier beauty, if only from the double eleven sales list, OPPLE, PHILPS and so on, NVC brand is still the industry winners, at least from a digital point of view is that, to some extent, also to show the brand of the road lighting electricity supplier channels the trend is obvious, but this is not to say that the lighting electricity supplier channels will be cured.

The essence of the Internet is to better realize the value of the user, so the electricity supplier as an important member of the Internet channel, change, innovation, subversion, etc. are normal. New brands or businesses, in the new era of Internet marketing, there are still a lot of opportunities.

"Just from the product and service area to open the online market, my advice is conservative, good product strength, provide better products and services for consumers, is the only proper course to take cut line channels. "

Another obvious feature is that the current lighting companies involved in the electricity supplier, mainly in the circulation of products, mainly to occupy the bulk of home lighting products. From the lighting industry product layout, circulation of products is only one part of engineering, such as taking the bulk of the category incorporated into the electricity supplier, at least from the result list view, these products have not been shown as traditional channels as the vitality and influence, needs enterprises to further explore the balance between online and offline or.

Return to rational prices or online transactions leading factor?

"Double eleven" "after the advent of the major electricity supplier discount advertising overwhelming," limit spike "," annual carnival price ", and other promotional information, with a wealth of online shopping