The market demand or "dormant" according to which enterprises will be eliminated?

2014, Xi Jinping first proposed the new normal, China's rapid economic growth from the rapid growth. In this context, a lot of lighting and lighting companies or loss of profits to protect sales, or sprint channels will be ordered, it is difficult to survive in the past. Into the 2015, the previous weak consumption, supply and demand imbalances, electricity providers and other factors affecting the impact of the merger into a cold, many small and medium enterprises in the cold light of the shivering. So, who will be the 2015 moment, crashing down? What characteristics do they have?

Where's the business?

Relevant data show that in the first half of this year, China's lighting industry is still maintained nearly 8% growth, people wonder, this industry how? Where is the business going?

In the environment, the domestic economic situation, the environment is not optimistic, the real estate downturn, large infrastructure projects stalled, the total sales of lighting products decreased; under the wave of anti-corruption at the same time, luxury consumption restraint, lighting officials dare not buy luxury, rich also dare not buy it for officials.

Overall market size was raised, but the growth rate is not catch up with the growth in the number of enterprises. At the factory level, the original more than 10 thousand companies, now increased to 35000, too, the business will naturally be reduced, and the increase of labor cost, product prices and the sharp reduction in profits, enterprises suffering.

At the dealer level, a few years ago crazy expansion of the store, the dealer was forced to lease a number of outlets, in the case of constant business, the burden of rent and doubled, and with the market downturn and increasingly prominent. Businesses have reduced the store area, transfer or closed shop; mostly neglected, sales more than the customer, shop number plummeted phenomenon is more.

Industry into the ice age

In the survey found that nearly 16% of the dealers directly shut down or diverted to food and clothing, generally reflect the overall decline in sales of big business, the retail market last year dropped to 30 - 40%, engineering market last year dropped to 50 - 70%, retail orders increased slightly, a slight decline in sales, engineering orders a sharp decline.

The current state of the electricity supplier, derivative and stock market support and advocacy, makes people embrace, into the stock market, a time of all investors, with the stock market and the historic market suspension, or trillions of shrink, or frozen, is Disasters pile up on one another.

Economists predict 2015 will be the bottom of the valley, if the bottom of the year in early 2016 or early 2017, then the first half of the year to the first half of the year in order to recover in the second half of 2016. Nowadays, many domestic lighting manufacturers can not see the economic development of the situation, only offensive, do not understand the strategic retreat, that business is not good is the product is not good, did not choose the brand, the decoration is not good enough, so blindly increase investment, but the results fall faster!

Depth investigation

What lights will fall?

Although the "The Belt and Road" overseas market "scenery" is good, and the three or four line of the market rise, but the overall market is still "dormant", resulting in a lot of lamp prices deregulation and little effect. So what lighting lighting enterprises will be eliminated in 2015?

First, the lack of cash flow enterprises. Know how to attack, do not understand is a common problem for many small and medium enterprises defensive lights, many bosses used riotings, enthusiasm to open up channels, loss of the original shares of industrial solid, with the expansion of production capacity, step up the layout, but enterprises downturn, competitors in the input and output ratio imbalance, as enterprises out their wallets finally, the collapse of death.

Two is not the core technology advantages of enterprises. If the market is a war, for the lamp enterprises, R & D and design ability is the workshop equipment, screwdriver operations or parts assembling, in today is millet rifle against tanks artillery, the result is self-evident.

Three excessive superstition electricity supplier, electricity supplier and electricity supplier for the enterprise. The wave of the Internet, many lighting companies have shock, and even some enterprises, regardless of the store "throw away everything when fleeing" interests embrace. In the long run, the electricity supplier will achieve online price integration, finally realize the consumer online and offline experience, and this is a good premise in the interests of manufacturers and distribution, ignore this, encroach on business interests will go on the road of no return.

2015 has come true in this case, the enterprise should cut costs, reduce labor costs, rental costs, operating costs etc.. To be eliminated sooner or later of the enterprise, to descend the rapids of the river is not necessarily a good thing.

Data message

2015 1 to April, the national lighting industry completed a total loss of $926 million, an increase of 19.14%. The proportion is mainly concentrated in Guangdong, Zhejiang, Jiangsu, Shanghai, Fujian and other regions. Among them: Guangdong completed a total loss of 277 million yuan (accounting for 29.95%), an increase of 45.72%.

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