The next ten years, lighting electricity supplier sales accounted for how much?

From online data, lighting business growth significantly, the main reason is that the line lighting companies are actively promoting the "electric shock" process; in the long run, lighting electricity providers are becoming more and more important, the size of the transaction will be more and more.

Industry insiders pointed out that the advent of the Internet era, the development of the electricity supplier has changed a lot of lighting business model, but because of the characteristics of lighting products, it can not be separated from the channel outlets, can not be separated from the store display. The above data can be seen, the current development of the lighting electricity supplier is not so beautiful, but the lighting manufacturers on the future of the lighting electricity supplier is showing a certain expectations and confidence.

Simple online sales can not capture the hearts of consumers. Sales of lighting products is the most important ground to perform, and the core strength of the floor is the store; on this level, the sales of lighting products, whether online or offline, are inseparable from the store.

Clear: future = Online + offline

Fuzzy: how to combine online and offline?

In the Internet era, in the face of e-commerce, different companies have different attitudes. A senior industry source said, the electronic commerce trend irreversible, lighting brand to face the traditional channel competition, must be "," a few odds "tramp over mountains and through ravines", but the electricity supplier channels, means a chance, mean difference. From the initial fear of electric injury to the electricity supplier to bring significant incremental sales, lighting business will significantly enhance the electricity supplier.

The rise of the concept of O2O, the traditional lighting companies to provide a great opportunity to fight back, and further improve the convergence of online and offline issues. We see, O2O model is the core of the online consumer to the store in the real world - online ordering or payment of goods, services, and then go to the line to enjoy the service. Enterprises through the provision of product information, services, etc., to push the message to the Internet users online stores, which will be converted to offline customers. Innovative enterprises should have both physical point of sale, but also on the cable sales and service platform, which is more convenient to provide offline consumer experience, thus making it easier than simple online business.

Before the O2O mode appears, the traditional electricity supplier to purchase from the product to the use of the network are completed, due to the lack of consumer experience and has been criticized by the user. The "O2O" mode of "online consumption" and "offline service" two functions together, constitute a complete consumer experience link.

For brand lighting companies, this model can be described as "two birds with one stone", not only can fully integrate the brand's ability to promote online, but also the ability to integrate the channel service distributors. As for the terminal market dealers who, whether willing or not, in fact, are experiencing a can not see the smoke of the channel integration war". "O2O" brand lighting business model requires dealers to provide the strong line of support and service experience, past have been repeatedly stressed the "ship sales ability" will be "customer service" and "customer experience" to replace, more small and medium-sized enterprises and dealers are facing to the pressure.

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