The next three years, OLED or into the blowout period Changhong will force OLED TV

The day before, the general manager of Changhong multimedia industry company Su Zihuan media interview, said: "OLED is the television industry development trend, Changhong will firmly grasp the trend, the development of more mature, high-quality OLED TV products. "

Su Zihuan said that the next three years, OLED TV will enter the blowout period. Faced with such a trend, Changhong to do the highest cost-effective OLED products".

This is the first positive expression of Changhong TV OLED industry views. Interpretation of the industry believes that this means that Changhong is about to fully force OLED TV, does not rule out the size of the end of the year before the release of new OLED TV possible.

Not long ago, SKYWORTH, Changhong, LG, Konka OLED four, Gome has just teamed up to promote OLED TV products.

In Su Zihuan's view, OLED TV and LCD TV which is the best bad is no need to dispute the topic, LCD TV backlight image through the screen, in color, angle, contrast is far better than the OLED quality effect. "

So, how Changhong plans to construct OLED differentiation advantage? Zihuan Su said, "Changhong in addition to further reduce the power consumption of OLED, increased pixel mobile intelligent repair and prolong the service life of the OLED technology, will be equipped with the latest development of artificial intelligence technology. At the same time, Changhong OLED TV will not be positioned as a high margin products, as much as possible to reduce the retail price of OLED TVs in order to compete for more market share.

In fact, Konka Group executives had a similar expression.

At present, China OLED TV has initially precipitated the SKYWORTH, Changhong, Konka three strong pattern, this pattern can eventually replace the LCD three pattern?.

Changhong is the first release of the OLED TV TV one of the enterprises, adopt "preemption, force" strategy, showing a more pragmatic side. Changhong believes that, as a revolutionary display technology, in order to allow the public to recognize and accept OLED, there must be a longer period of consumer education, a single enterprise is difficult to complete such a mission. Choose the right time to enter, the cost is small, effective.

Changhong believes that the best OLED window period is coming.

At the beginning of September the German IFA consumer electronics show in Berlin, 9 mainstream TV companies show the latest development of OLED TV products, last year the figure was 5.

South Korea's two largest TV giant more radical, and constantly turn off the LCD panel production line in order to transform OLED.

In the capital market, OLED continues to sought after by investors, shares the good performance.

With the wind vane significance is that Apple will be transferred into the OLED phone in 2017, a large area of the introduction of OLED phones in 2018. Apple's demonstration effect has begun to show, Chinese companies have launched OLED phones.

Hon Hai's overall acquisition of the father of liquid crystal SHARP, the first fund that is to invest in the field of OLED panel, Terry Gou can see the urgency of the layout of OLED mood.

At the end of the market, consumers have been recognized and accepted OLED TV products, is expected in 2016 China's sales of OLED TV about 300 thousand units, sales in 2015 was 6 - 8 times. At present, 55 inches high with OLED (4K, HDR, VR TV), the price of 13000 yuan, for the high income groups most, this is an acceptable price.

In this way, at present, OLED has shown the whole industry chain across the board to force the situation, which is an industry is about to enter the growth stage of the precursor.

I believe that all this is seen in the eyes of Changhong companies. Timely force, is a wise choice.

Currently, restricting the development of the OLED industry factors only one, that is, the panel continued tight supply. Currently, 99% of the world's OLED panel from Samsung and LG, the former to mobile phones, computers with small size panel based, the latter with a large size TV panel based, complementary relationship. In the long run, the two will penetrate each other, LG is the layout of the small size of the OLED panel, Samsung sooner or later will enter the field of large-size OLED panel.

China has not yet formed a OLED panel size supply capacity, especially in the area of large-size panel. The situation is expected to change in 2017, the BOE in size OLED panel plant will be completed in the first half of next year, the panel supply price would decrease, to the benefit of the downstream machine manufacturing enterprises, and further benefit consumers.

Not long ago, Huaxing photoelectric announcement, decided to raise additional funds into the field of AMOLED panel.

But I still think that the next 5 years, the global OLED panel supply will be in persistent shortage, not because the OLED market started slowly, not because the OLED panel supply does not go on, but because of OLED TV, mobile phone, car display panel industry, on demand over supply growth.

OLED panel supply and demand can not stop the price continued downward. In fact, the LCD TV era is so come over, one side is the panel supply continued tension, while the whole machine prices continued to decline.

2004 - 2010, is a large-scale replacement of LCD TV CRT TV period, the average annual growth rate of about 25%, the overall price decline is also an average annual rate of 25%. Like a scene, is expected to occur in the OLED era.

It must be noted that the replacement of liquid crystal on the CRT, is the equivalent of the scale; and the OLED on the replacement of liquid crystal, will be a multiplier alternative. In other words, the LCD TV instead of CRT TV did not expand the total capacity of the color TV market, CRT era, the annual sales of 200 million sets of global color TV; into the LCD market, the annual sales of about 220 million units of the global color TV, little growth. once