The original design of the ancient town lamps and lanterns issued the "Milan declaration"

The news conference of the original design exhibition in ancient town was held in Milan

9 lantern enterprises and the latest products take part in the "original design exhibition of the Chinese lighting capital" held in Milan.

South daily news, in the past April, for OPPLE, Huayi, Gilan, hailing and other 9 Chinese lighting design strong enterprises, it is a far-reaching impact.

In April, we participated in the global home world "Oscar" - Milan design week, which was held in April. These enterprises are all embracing the learning mentality to feel "the color of the industry." But this year, they are able to carry the latest product to show the original design charm of Chinese lighting in the "design Holy Land".

At present, the Chinese lighting original design force, represented by these enterprises, is accelerating into the international market, leading the lighting industry from "made in China" to "China intelligence", and from "the capital of Chinese lighting" to "the capital of the world".

The Milan declaration of the lighting of Zhongshan

From a glass workshop to the leading brand in the domestic lighting industry, Yuan Shiqiang, chairman of the chairman of the lighting decoration, looks that behind the rapid growth of the enterprise, insisting on original design is the most important driving force.

In the 90s of last century, the domestic lighting industry was still in the embryonic stage, and many lighting enterprises were mainly plagiarizing European products. To this end, at the Frankfurt exhibition in Germany, some exhibitors did not even allow Chinese visitors to take pictures. It is because of this discrimination that Yuan Shiqiang's determination in the field of lighting design has been inspired.

Later, in order to connect with the most advanced design of the world, Yuan Shiqiang traveled all over Europe to find the top lamp design master for the design product. In 2010, at the Bermingham international lamp exhibition in Britain, the two awards of "the best fixtures design award" and "the annual British luminaire Design Award" were won at the British lighting exhibition in 2010.

From the past to the tide of the day, the difficult exploration of the lights of the angel is, to some extent, the epitome of the development of the original design of the lantern decoration of ancient town. Now, the industrial design of the ancient town is opening a new chapter.

From April 14th to 19, the 9 lighting enterprises in Zhongshan, including the lights of the sky, first entered CircoloFilologico Milanese, an ancient architecture with more than one thousand years of History near the duomo cathedral in Milan, and held the original Chinese lighting design exhibition, and proudly issued the "Milan declaration" of the lighting design of Zhongshan.

With the support of the Zhongshan municipal Party committee, the municipal government and the Municipal Political Consultative Conference (CPPCC), the original design exhibition was jointly held by the people's Government of Guzhen Town and the lighting and lighting design center of the ancient town of the ancient town. During the period, the company took the most top-notch independent design lighting work group to appear at the exhibition.

In the same period, Guzhen also organized designers, media, and buyers from all over the world to participate in the exhibition, hosted docking activities on the spot, provided more international cooperation opportunities for the enterprises and organizations of the ancient town, and invited the organizers of the Milan lighting furniture exhibition to visit and exchange for the future in the Milan lighting home exhibition hall. Greater initiative.

Sino Italian cooperation has unlimited business opportunities

In foreign countries, industrial design has long been a source of competition in the manufacturing industry and one of the core power. With the design, the value of the product can be doubled as well as hundreds of times. When the Chinese design meets Milan, what kind of creative enthusiasm will be inspired?

Milan local time at 19:20 on April 14th, the Chinese lighting capital (ancient town) original design exhibition news conference was held solemnly. At the press conference, Liu Jianhui, the Secretary of the Party committee of Guzhen Town, and famous designers, architects and sociologists in Italy jointly deduce "China meets Italy" - how the lights are integrated with Italy.

In the scene, Italy architects, urban planners Alberto Cannetta, Italy engineer, designer Valerio Cometti, Politecn Milan design college dean Arturo DellAcqua Bellavitis, Italy sociologist Francesco Morace, Italy architect and designer Stefano Giovannoni, and other leading experts to each other In view of the Sino Italian exchange, I hope that China and Italy will be able to increase exchanges and cooperation with each other with a more open attitude.

"Zhongyi is located at both ends of the ancient Silk Road, crossing the main road of the Eurasian continent." Italy has a number of enterprises with core technology and competitiveness, especially in industrial design, leading the national and global trends. It has a positive significance to promote the innovation and development of the ancient lighting, and the two sides have unlimited cooperation and win-win business opportunities. " Liu Jianhui said.

Liu Jianhui said that the Chinese market is huge and the Zhongshan Ancient Town is "the capital of Chinese lighting". According to the Research Report of China Lighting Appliance Association, the ancient town lighting accounts for 70% market share of the national lighting and lighting, and it is the first choice for cooperation. The lighting of Chinese ancient towns has been exported to more than 130 countries and regions around the world, and Milan is strong in the field of design and marketing. The two sides can cooperate and win together to promote the development of the lighting lighting industry in the world.

According to the introduction, the town of ancient town at present 23780 industrial and commercial households, of which more than 14000 enterprises registered and registered lighting appliances, about 8000 enterprises associated with the manufacture and sale of lighting, and export more than 130 countries and regions. According to the statistics of the provincial trust department, at the moment, the town of ancient town is the center, which has formed a lamp industry cluster covering three cities and eleven towns in the surrounding cities.

From "made in China" to "China's intellectual creation"

The ancient town lights are involved in the Milan design week, which marks the main force of the original design of the ancient town lights and is speeding up the international market. These progress is not only the spontaneous behavior of the enterprises to adapt themselves to the change of the market environment, but also inseparable from the vigorous promotion of innovation driven in the ancient towns in recent years.

In the ancient town, the protection and publicity of intellectual property rights are continuously strengthened every year, as well as the legal protection and law enforcement ability. In June 2011, Guzhen Town aimed at safeguarding the rights of the lighting industry, and set up a Zhongshan (lighting) intellectual property right center for intellectual property rights.

At the same time, the ancient town is also devoted to the development of the original lighting. In 2014, the number of patent applications was 26 thousand in China and 13 thousand and 300 in Guangdong, of which 5667 were applied for patent application in Guzhen Town, and 4060 were authorized, accounting for 1/3 of the city and the first in the city.

Liu Jianhui said that, on the government level, on the one hand, the ancient town actively promoted the exchange and cooperation of home lighting, promoted enterprises to pay attention to intellectual property protection, and did not allow any individual and enterprise to plagiarize, counterfeit, pirate the original achievements of other people. On the one hand, the ancient town actively promoted the signing of "common maintenance knowledge". The declaration of property rights (Milan), "the joint protection of the original, the protection of intellectual property rights.

"China's ancient town has experienced more than 30 years of development, and the ability to innovate research and development has made great progress. We show the original works of lighting with the help of the platform, and let the world know more about the ancient Chinese town full of unlimited business opportunities. Italy is a powerful country with traditional industry and scientific and technological innovation. The economic and trade and cultural exchanges between the two countries are frequent and the potential of cooperation is great. Liu Jianhui confessed that participation in the world's top platform is the first step on the top platform of the global industrial design for Chinese lighting, which will lead the lighting industry from "made in China" to "China - made", and to "the capital of the world" from "the capital of Chinese lighting".

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