The overall performance of the TV industry fell to the bottom of Hisense, Xoceco flat-panel TV to turn over to borrow

Newspaper news (reporter / Lang Lang) following the three color TV giant Changhong, Konka and TCL Group annual report released yesterday, the domestic TV industry "second tier brand" Hisense electric (600060), Xiamen Overseas Chinese Electronics (600870) released 2004 annual report, the report shows that the TV industry overall profit level is still low. Hisense, Xoceco is currently in the leading position in the field of flat-panel TVs, is expected in the first quarter of this year as demand for flat-panel TVs volume, Hisense and Xoceco profit situation will be greatly improved, the Hisense quarter forecast expected profits will be higher than last year (more than 50% over the same period last year profit of 16 million 277 thousand and 800 yuan). The reporter learned from the annual report last year, Hisense electric appliances, the main business revenue growth from 5 billion 734 million yuan to 7 billion 500 million yuan in 2003, while net profit of 41 million 401 thousand and 800 yuan from 2003 rose to 58 million 424 thousand and 800 yuan last year, earnings per share of 0.118 yuan, 10 per share dividend 1 yuan (including tax). While the main business revenue last year, Xiamen Overseas Chinese electronics from 2003 growth of 3 billion 137 million yuan to 3 billion 349 million yuan, net profit declined slightly, down from 40 million 946 thousand and 600 yuan in 2003 to 25 million 393 thousand and 500 yuan last year, no bonus plan, earnings per share of 0.07 yuan. From the annual report, we can see that, although there is no loss, compared with the top three, there is no big profit decline, but the overall level of profitability of the color TV industry is still at a very low level.

In order to change the financial situation, Hisense and Xoceco flat-panel TVs, began to focus on all the higher profit, even the set-top box software, according to the Xiamen Overseas Chinese electronics spokesman Sun Guangrong introduced in the first quarter of this year, the color TV Xoceco export more than 100 thousand units, which in March sales volume reached 72 thousand units. Hisense spokesman Yu Haitao told reporters that Hisense's flat-panel TVs this year even more than 200 thousand orders. Hisense and Xoceco predicted the first quarter of this year, its net profit will have a larger growth, which Hisense predicts that there will be more than 50% growth.