The photoelectric 1 billion 960 million "trench purchase case" ended

Securities Times News photoelectric November 23rd evening announcement, the company during the suspension planning acquisition of 4 assets are and outdoor advertising business direction of the Internet media company, a total investment of approximately 1 billion 960 million yuan.

1 billion 960 million acquisition of 4 companies

The photoelectric announcement shows that spend $799 million acquisition of Shenzhen city lixma Network Technology Co. Ltd. 88.88% stake, 496 million acquisition of Shanghai Li Tang Marketing Management Limited 100% shares, 364 million acquisition of Shanxi Hua Han Culture Communication Co., 100% shares, 300 million acquisition of ocean culture media limited 100% shares of 4 target companies.

According to reports, Shenzhen lixma mainly for the majority of enterprise customers to provide search engine marketing services based on Internet; Huahan culture to outdoor media resources as main media operators; Li Tang marketing is engaged in the activities of the spread of creative planning and implementation management of the business of the company; ocean media mainly based on their own within the scope of national integration of the third party outdoor media resources, to provide outdoor advertising one-stop solution to the customer delivery, to carry out outdoor advertising agency service.

The photoelectric said, with the underlying asset of consultation, the underlying assets of the transaction price for a total of 1 billion 960 million yuan, the acquisition price and equity by way of combining the cash accounted for 32.74%, accounting for 67.26% of the equity, the 16 year pro forma results of a total of 148 million yuan.

Digital outdoor media to create the first shares

Said in an interview with the Securities Times reporter photoelectric chairman Liu Hujun the day before, to continue acquisitions, integration and development of the strategic layout of digital outdoor media group ".

Prior to the acquisition, the photoelectric linkage have been through the establishment of a culture, and the acquisition time, Youtuo media PR, precise focus, yishida company to public service, outdoor media network, digital equipment as the core module, the formation of digital hardware and software integration, the integration of online and offline communication platform.

In June 30th this year, the photoelectric start the implementation of major issues, and ultimately determine the 4 target companies implementing a major reorganization of assets, are involved in the search engine advertising, outdoor media operators, one-stop service, outdoor advertising communication activities such as business planning ideas.

Liu Hujun said the acquisition, the company will continue to deepen the strategy, expand the line of business scale, to promote the integration of online and offline Internet outdoor advertising, enhance the comprehensive marketing strength, enter the outdoor advertising and Internet advertising market to several billion.

Announcement shows that this transaction is based on the photoelectric building "strategy of digital outdoor media group", and actively improve the relevant business chain, an important measure to enhance the company's comprehensive strength of the spread of business. Before the transaction, the rudiment of the photoelectric digital outdoor media group "has been built, establish digital equipment technology, brand communications services and outdoor media network and other major core business.

Research institutions pointed out that this transaction will further improve the overall layout of the photoelectric digital outdoor media group ", seamless audience outdoor track. With the photoelectric layout of Internet advertising, and further enhance the strength of outdoor advertising, is expected to be online and offline two advertising channels to grasp the important point, to provide customers with the channel is more comprehensive, more kinds of advertising services, through the rational allocation of online and offline advertising channels, to provide comprehensive services for advertising and communication customer first, to create digital outdoor media stocks.

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