The photoelectric denounced 660 million continued to build digital communications group

The evening of June 8, 2016, a series of photoelectric announcement, intends to 200 million yuan to buy part of its koala net capital and equity investment associated with Delta, after the capital increase, the company holds 13% stake in the network the koala, koala delta investment holding 20.33% stake in the network; the photoelectric wholly owned subsidiary of Shenzhen City linkage Cultural Investment Limited (hereinafter referred to as "joint investment") to use its own funds of not more than 263 million yuan to buy a 100% stake in Xi'an green, to 200 million yuan capital increase and the acquisition of 100% stake in Shanghai light. In one fell swoop bagged three companies, and the photoelectric acquisition at the end of last year, the same style, three underlying the acquisition of the company where is sacred?

Xi'an green, Shanghai into light - perfect digital outdoor media network layout and then a city

Xi'an is a green area in Shaanxi engaged in outdoor LED full-color high-definition large screen advertising media company, has 34 pieces of outdoor media resources, covering key areas of Xi'an and the central business district, with a strong ability to integrate resources, the formation of the outdoor advertising media platform. Shanghai to focus on the light of outdoor media advertising, currently has more than and 50 outdoor media resources, covering airports, high-speed roads, the core business district and other key areas, with a total display area of about 15 thousand square meters. Through the study of the characteristics of the industry and the target consumer groups, scientific and rational optimization suite for the publishing point, collected many authoritative data, efficient implementation of release of advertising information, to provide quality and meet the actual needs of customers one-stop media solutions for customers.

As the saying goes, the channel is king, always "channel" is a large screen LED enterprise innovation development mode, improve the photoelectric national outdoor media layout, channel layout in all regions, can make rapid business landing in the region. In the advertising industry, the channels competition has never stopped, the photoelectric national outdoor media layout has apparently occupied first mover advantage. The acquisition of Xi'an and Shanghai into a green light, is the photoelectric building "strategy based on digital media group, actively improve the digital outdoor media industry chain, an important measure to enhance the overall strength of the company business communication. The acquisition of Xi'an and Shanghai into a green light, the photoelectric further expansion of its national outdoor media layout, batch made local high-quality outdoor advertising media resources, and improve the photoelectric regional distribution channels, and provide the possibility for the realization of efficient.

The scene of large data network -- the line integrated koala a tiger with wings added precision marketing

Mobile Internet era, the scene of the data can be in-depth data mining user needs and pain points for the scene of the crowd labeling, data analysis and mapping. The main products are koala network commercial Wi-Fi router and Wi-Fi probe intelligent hardware products and FiTown intelligent operating cloud platform, through the sale of commercial Wi-Fi router to businesses, meet the users of the line Wi-Fi high speed and stable Internet demand, enhance the user experience. At the same time, the commercial Wi-Fi router and Wi-Fi probe to big data consumer action trajectory acquisition line, FiTown wisdom cloud platform operation through the analysis of the data, to provide for the passenger flow analysis, the next line of business users, like draw public number powder and scene operation and marketing service, put people into the store traffic and outside store members, help businesses pull new, pull and pull heavy. In the future, the introduction of third party applications, for businesses online and offline stores to provide a richer data management and marketing services.

Koalas network as a leading line of business under the scene of Big Data Explorer, before Alipay's strategic investment, and become an important partner of Alipay's reputation for O2O solutions. The scene data photoelectric with koala network line combination, can carry out new business marketing scene, the user will also draw like description of the more comprehensive, the marketing and advertising is more accurate, to help customers improve marketing effectiveness, user experience better advertising.

To create a business partner system

Reporters read the announcement that the company, in addition to three target companies business brisk, photoelectric also set up perfect mechanism of gambling. Xi'an green commitment from 2016 to 2020 net profit of not less than 20 million yuan, 22 million 400 thousand yuan, 25 million 90 thousand yuan, 28 million 100 thousand yuan and 31 million 470 thousand yuan; Shanghai light commitment from 2016 to 2020 net profit of not less than 12 million yuan, 16 million yuan, 20 million yuan, 24 million yuan and 28 million yuan. In addition, Xi'an and Shanghai into a green light in the 2016 performance commitments, to get a total of about 136 million yuan share transfer price, otherwise in accordance with the performance commitment to the completion of adjust the amount equivalent to the subject of the company established a business partner system, in 5 years of gambling on the stage together in honor and disgrace.

Through mergers and acquisitions to achieve the transformation, not like arithmetic "1+1=2" so simple, the post merger integration is a key factor to achieve the group continued to improve, the photoelectric rapid expansion at the same time, to establish and perfect the mechanism to supervise the target company to complete performance commitments, to create the group business community, pay attention to group development long lasting power, truly "continuous mergers and acquisitions, integration and development". In addition, through the photoelectric equity incentive plan and regularly held within the group of leshare will, at the same time continue to focus on the joint development of mergers and acquisitions between the group's level of resource integration and business sectors, actively participate in the group's own hardware and software resources, improve the group cohesion, realized the entire financial group