The photoelectric net profit of 224 million in 2015

To make the photoelectric April 18th outdoor media first unit of the evening disclosure annual report 2015: revenue of 1 billion 523 million yuan, net profit of 224 million yuan, an increase of 56.95% and 66.95% respectively. Among them, the outdoor advertising media and public relations services revenue has accounted for half of total revenue, digital outdoor media group prototype has also formed.

Over the past few years, the photoelectric strategic goal to create "digital outdoor media group" based on, through the establishment of linkage culture, the acquisition of media, public relations, yishida Youtuo, precise focus, business scope has covered include public relations planning, acting executive, advertising platform, interactive activities, advertising and digital advertising equipment, a number of resources the service content, initially formed a complete industrial chain of communication service.

The photoelectric annual report said, with the formation of the company in digital advertising equipment, brand PR services and outdoor media network as the core of the "digital outdoor media group" prototype, to further enhance the ability of marketing services, asset size and profitability will be further enhanced, the company significantly synergy effect, performance increased significantly compared with the previous year.

In 2015, the completion of the photoelectric Youtuo yishida PR 100% equity and 100% stake in the acquisition, the completion of the acquisition of 28.4% stake in precision. Yishida and Youtuo public started on March 2015 included in the consolidated financial statements, have a greater contribution to the growth performance of the company.

At the end of last year, the photoelectric media, after the completion of the acquisition time of Youtuo PR, yishida, accurate mass basis, the announcement also revealed that the proposed merger of Shenzhen lixma, Li Tang marketing, media, China Ocean Han culture, the formation of the six aspects of public relations planning, acting Executive, advertising platform, interactive activities, advertising resources and digital advertising equipment layout, digital outdoor media ecosystem build the construction of interconnection.

At present, the photoelectric material assets reorganization is the Audit Commission appointed mergers and acquisitions of listed companies, matters of shares and the payment of cash to buy assets and raise matching funds and related transactions through conditional. The photoelectric said, for the company to get approval, will be handled as soon as possible the delivery of related assets and issue shares.

According to reports, if the successful completion of the reorganization, the photoelectric future can provide public relations marketing, event marketing, interactive advertising, Internet users line for customers (including mobile Internet) online advertising and marketing, advertising and marketing will be all kinds of horizontal and vertical set up, providing online marketing and integrated marketing project.

The photoelectric annual report also said that the Future Ltd will also be a horizontal expansion in the major city in the country to increase outdoor media resources; on the other hand, vertical expansion lay a solid foundation for new marketing business layout; from the dimension data, to build data driven business platform, using data support to achieve online advertising through. After a series of strategic layout, each subsidiary from each individual customer service to the sharing of resources complementary professional cooperative service customers, using group advertising platform to provide online and offline digital outdoor one-stop integrated marketing solutions, the formation of the construction of a unique business model, the establishment of trade barriers.

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