The plasma market of Japanese Fujitsu defeat across the board and will exit

Japan's Asahi Shimbun reported on 21, the Fujitsu Corporation is considering involvement, greatly reduce or even withdraw from the plasma display business more than and 30 years ago leads the world.

Without citing sources Asahi news pointed out that Fujitsu has been negotiating with Hitachi, "Fujitsu ready to venture Hitachi plasma display Corporation" 50% of the shares sold to Hitachi. Hitachi also holds 50% stake in the joint venture.

Fujitsu and Hitachi have denied the report, and said that the two companies have been in the discussion of FHP's business development, but has not yet made a decision.

Fujitsu is Japan's second companies will exit the plasma panel market. In December last year, also rumored Sony will leave the plasma market, the business focus on LCD TV, but the company denied.

Demand for plasma display is expected to continue to grow, but Fujitsu in order to survive in the global competition, we must always invest heavily in cutting-edge technology. Fujitsu in 1968 began the development of plasma display, in 1995 to become the world's first successful production of large color plasma display business.

The plasma panel Market in competition with many unfavorable factors, is currently struggling with huge investment costs, including LCD, to enhance the competitiveness, and the competition from South Korean companies, make Japanese companies think twice about supporting the plasma business.

According to research firm DisplayBank statistics, in the fourth quarter of last year, global PDP shipments from Korea, Japan accounted for 41.9% of the total in. 1 years ago, the Japanese market share of up to 59.1%, while South Korea is only about $38.8%.

At the same time, the plasma display price all the way down, the standard 42 pin 1 straight economic $840, less than 1 years ago for $1300. In order to maintain competitiveness, Japanese manufacturers must continue to invest in production equipment, but the high cost of investment and price decline has begun to shrink gross margin, forcing manufacturers to re evaluate their business strategy.

FHP currently the monthly production capacity of 100 thousand panels, compared with March last year, an increase of 1 times. The company is about to start construction of third production lines, is expected to put into operation by the end of this year. FHP is expected in the end of 2007 the monthly output of up to 150 thousand.