The price is decided by all LED TV by low price universal Market

LED TV market in 2009, after a year of market temper, become the most powerful TV products for the first half of 2010 the market performance, the number of large and medium-sized city in the terminal market products has accounted for half of the.

China Electronic Chamber of commerce consumer electronics survey issued by the office of the "2010 1-6 month consumer demand Chinese flat-panel TV city investigation report" shows that in 2010 China consumer market demand for flat-panel TVs 1-6 month 10 million 500 thousand Taiwan, an increase of 35% over last year. , LED TV sales in the proportion of large and medium cities accounted for 30% of the overall color TV, is expected to reach an annual total of more than 40% units, sales of more than 6 million units, it can be said that China has become the mainstream flat-panel TV market products.

LED TV market by low popularity

Compared to and traditional CCFL backlight TV, LED TV has mainly reflected in the color and contrast of the two aspects, which has a very important role in improving the image quality of the tv. In addition, LED backlight LCD TV also has the advantages of ultra-thin, energy saving and other aspects, it can be said that a comprehensive beyond the CCFL backlight tv.

In LED light source technology, LED backlight can be divided into RGB-LED light and white light LED light source, RGB-LED color contrast, slightly better performance, disadvantage is high cost, the price of finished TV is still difficult to let consumers accept; white LED light source, although the color gamut is a little weaker than RGB-LED, but its relatively high the contrast and can bear the cost of RGB-LED can not be compared, so the current market white LED backlight accounted for absolute advantage.

In white LED LCD TV, occupied by the light source machine cost more than 1/3, and the white LED light source is currently taking at least annually more than 20% of the price drop, this will inevitably lead to the future of LED TV there will be great price space and market penetration may.

LED backlight module cost decline even more than the traditional CCFL backlight module. With 40 inch LED backlit LCD TV, for example, the average cost of the LED backlight module was $118 in the first quarter of this year, when the fourth quarter, this figure will drop to $100. The research shows that the cost price of 40 inch LCD TV LED backlight module will drop to $100 in the fourth quarter, and the price gap between the CCFL backlight module will be reduced from 2009 in early to 2.8 times.

LED backlight panel makers and TV brand factory is committed to the development of low-cost. It also prompted the rapid expansion of the market share of LED backlight. 2010 LED backlight module accounted for the entire large-size LCD panel market share will reach 42%. 2012 LED backlight market penetration will reach 67%.

To prevent the homogenization of manufacturers layout of market segments

"If you just put the LED back light source as a single display technology applied to large-scale flat-panel TV, LED TV will do the same before the CCFL backlight flat-panel TV, to the homogenization of competition in the direction of the fall. An industry observer pointed out.

In order to avoid the homogenization of competition trap, lose the competitive strength, at present, SKYWORTH has TCL use of this technology to a variety of products, such as Internet TV, 3D TV and other products. Analysts pointed out that the use of LED backlight to different functions of TV products, LED TV occupy multiple segments of the domestic color TV enterprises to deal with the homogenization of competition is an important means of competition.

Represented by TCL Chinese TV companies, with product diversification strategy, will LED back light source applied to the different functions of the TV products, is the embodiment of China TV companies have the ability to simultaneously occupy more market segments.

It is understood, accompanied by P21, P31 two LED TV series before the scale of the amount, and the set after the launch of the P11 series, the LED TV products TCL's camp, according to the different needs of consumers, subdivided into small size series such as the four major product series of Internet, ultra-thin black crystal screen digital integrated machine and other small space used for bedroom. In addition, according to the different functions of LED TV segments, with the increasing emphasis on the appliance of low carbon environmental protection of the consumer, TCL is synchronous application of variable frequency power supply technology in LED TV, to subdivide "super energy-saving series".

High-definition TV market is full of competition and consumer products for viewing the demands of different segments of the market, more. LED LCD TV market appears a new trend of differentiation, is a common result of consumer demand and technological progress, but also a new round of market reshuffle. "Expert LED technology industry concerned long-term that in the LED TV show differentiation trend stage, some brands still has LED if narcissism caused by simply relying on, has become the industry standard LED backlight display technology, the product will become featureless and become consumers of abandoned children, once the product market is blocked, brand competitiveness is threatened, these brands will face" behind the crisis".