The price of the watch with nearly 10000 LED touch screen with sapphire glass

According to a financial network reported that as early as March 2015, the old Swiss watch maker TAG Heuer (Tag Heuer) CEO Jean Claude Bif (Jean-Claude Biver) is disclosed, smart watches in late 2015 will release a collaboration with Google and Intel.

However, until November 9th, this is known as the Connected smart watches before the appearance, priced at $1500 (about 9542 yuan). It is not difficult to see from the name, the main highlight of the smart watch and connectivity.

It has foreign exposure details, the design of the smart watch the continuation of the traditional mechanical watch style, the dial is a 1.5 inch LED touch screen, sapphire protective glass, the crown is made of titanium alloy material to build, the weight of 52 grams, dustproof, waterproof. Configuration, the table is using the Intel dual core processor, support Wi-Fi, running Android Wear system, built-in watch battery, full of electricity for 25 hours, providing wireless charging base. The watch strap is made of rubber and has seven colors.

There is no doubt that the tag heuer this smart watch good hardware and the appearance of fashion enough. But if it's normal, it's not a big news for a Swiss watch maker to release a new watch.

This is because the cause of hot debate: the tag heuer smart watch market at present the first old Swiss watch manufacturer launched.

As a result, the media exclaimed: look, those who decline to mechanical watches as a representative of the Swiss watch manufacturers finally compromise technology again! Overcome the tradition!

So, is this really the case?

When it comes to Switzerland, it seems to be a synonym for watches, as if all the world's good watches are all from the land. Generations of tabulation artisans in 200 years for Snow gleams white. Alps hand polished out expensive mechanical watches. In fact in the world in 70s, the Swiss watch industry has been superior by Japan's "cheap" quartz watch challenge, by 80s, people even think that has been on the verge of death "the Swiss watch industry". Subsequently, it is also well known, Swatch turned out, it can be said to save the Swiss watch.

As Bloomberg wrote in a report in November 10th, the success of the last Swiss watch industry came back from the crisis. The makers of the industry, in line with the trend, divide the industry into two parts, one at a time, such as plastic goods such as Swatch, and the other end is a high-end luxury mechanical watch for collectors.

Yes, Swatch has made the Swiss watch wind and light for 30 years. But now, there's a new challenger. This time, not the Japanese, but the americans. Silicon Valley group of people who engage in science and technology smart, gold, know what the public needs of consumers. With hot iWATCH as an example, the tag heuer high cold 10000 yuan in the uniform price, select the range of the former is more flexible, in Chinese iWATCH three grades are priced at 2588~2988 yuan 4188~8288 yuan 74800~126800 yuan;. More choices, more extensive audience.

Swiss watch proponents believe that although the smart watches and watch the same kind of traditional forms are even overlap in some aspects, but at this stage, in addition to dazzle enough smart, smart watches are not enough to impact the traditional watchmaking industry.

That being said, but in turn look at the performance of those traditional watch brands, I am afraid not optimistic.

TAG Heuer parent company LVMH's rival, Richemont is Ruibiao export, watch sales accounted for about half of the total sales of the group, the Hongkong area is the largest export market watch business richemont. About 16% of the group's sales are from Hongkong, and from the mainland, about $8%. Swiss Vontobel bank issued the 2015 Swiss watch industry report shows that due to the sharp reduction in the number of mainland tourists and rents rise, Hongkong retailers have reduced inventory or even closed shop. 2015 1~9 months, Swiss exports to Hongkong, China, the number of watches fell by 20.5%.

Obviously, as the same year, now the Swiss watch industry also need a tonic to turn the tide. Smart watches is undoubtedly the first choice.

But the ultimate goal is not to completely compromise the Swiss Silicon Valley, another technology company.

Beaver think iWatch will allow young consumers keen to start wearing the watch, "I hope they sell tens of thousands of Apple watches, sell more, there are more people want to get something different from the tag heuer here". The implication is that through iWatch cultivate habits of users, and then tag heuer or Ruibiao become advanced user's choice.

If they were to create those plastic watches, they were just trying to market the market again. You can easily perceive the Swiss watch's mind, such as in the release of the new tag heuer watches at the same time, also provides a replacement policy, two years after the expiry of the warranty period, the user can add $1500 to replace a tag heuer Connected mechanical watch.

Beaver said in an interview, with the gradual growth of the age, young users of smart watches will turn to the traditional timing equipment.

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