The price war is not making electricity supplier or "electric war"?

Electricity supplier as a product of the era of the Internet, especially in 2015 by the Blitz, the trend is evident. Different from the traditional lighting channels of a single and non selective, the Internet electricity supplier trend, networking technology has been in the looting and dispersion of existing lighting channels physical store spending power and purchasing power. If the lighting industry inventory for the year then hot search term, the electricity supplier is undoubtedly the most representative words, especially the recent major entity lighting companies have to enter the field of electricity providers, also let the depression of the entity store more in jeopardy.

Is closely related to the development of the electricity supplier and is crazy price war, from the beginning of the battle to the end of the year, small business extends to the carnival of infighting among international companies...... In the overall economic environment downturn, international enterprises have to adjust the layout of the domestic situation, the competition is more intense, highly innovative means between the electricity supplier and the controversial price war the two coexist, seem to have increased the lighting industry simmering......

"Internet plus" beat the entity model

Over the years, has been represented by the traditional entity store channels are not only considered to achieve product landing, an important model of brand promotion, but also one of the preferred forms of terminal consumption. However, with the emergence of online shopping boom, lighting sales of the Internet has gradually become a consumer means of consumption. More importantly, the Internet business as a representative of the emerging channel model is a convenient, multi choice and other advantages to break the geographical dispersion channel plunder and existing lighting entity store spending power and purchasing power.

One of the most representative of the annual electricity supplier frenzy double eleven". It is understood that in 2015, double eleven to the total turnover of 91 billion 217 million yuan to break the record, including OPPLE, PHILPS, Buddha and other enterprises to become a double the biggest winner in the world. The rise of the Internet electricity supplier has become a business must have a formal problem.

We must recognize that the emergence of emerging channels led by the Internet, is the inevitable result of the development of Internet technology, to face up to the emerging channels of the Internet led to the impact of traditional marketing channels.

Zhongshan City lion shield electric limited company marketing director Ren Wei said, has long been engaged in traditional marketing of various types of enterprises, the relationship between the emerging channels must deal with the Internet led and the traditional marketing channels, into the enterprise competitive advantage, expand the market, make a profit.

Sharp high lighting general manager Yang Yu told reporters that the current Internet development based on the strong wind, sharp high will not stay, will actively respond to the demands of the Internet age, early start, play their own advantages in the lighting control. According to Yang Yu, at present, there are many new products and programs have come out.

But Mr. Feng Shenzhen city director of deep industry new energy Co. Ltd. General Manager of Guangxi is on the current situation of crazy to get involved in the electricity business expressed his concern: the lighting market, lighting consumers and enterprises are in the irrational, especially irrational network consumption, to look at a very cheap price to buy back, regret, many of them are in the business of intentionally or is not healthy for the purchase of the guide.

Based on the Internet and information technology and the rise of smart lighting industry has become a high ground of interests. It is understood that the current Qinshang, NVC, OPPLE and other companies have launched smart products, in order to occupy a favorable advantage in the next round of the competition, sharp high lighting general manager Yang Yu also admitted to the author, his personal intelligent medical intelligent lighting, office lighting and other intelligent products of great interest.

Price war to become the industry development booster

Price war I have always been more disgusted, I think this is the most unwise in the field of sales of a practice, which makes a lot of channels and circulation are lost due profits, thus losing momentum and capital development.

The general manager of Shiyan dream home beauty Lighting Co. Ltd. Liu Yong on the lighting market popular price war when bluntly told the author that he believes that the current customers of lighting products, industry service satisfaction is low, there is no way to start a business for rectification is large, the price war, industry access, industry supervision etc..

While Shandong is lighting sales director Liu Guanlin said, in order to crush opponents, vicious price war in the size of the factory by cutting corners to reduce the cost of the products launched, not only will cause uneven product quality, but also hindered the development of LED.

Liu Guanlin, director of the same view of the rectangular lighting products, general manager of the Department of gold chapter also said that the price is not the lower the better. He further explained: now the industry which some manufacturers in order to grab market share, have ignored the bottom line, this is a great market risk, lane is bad to suffer, enterprises may reap short-term benefits or results in sight, but not the bottom line price decline can lead to lose the necessary security, and ultimately hurt the long brand reputation.

But it is undeniable that the price war has become an important factor to accelerate the restructuring of the industry, promote the adjustment of industry to a certain extent, especially the international companies to join, is to accelerate the closure of small businesses, and let consumers return in a sense, truly "cheap and fine".

"Price" can always be stimulated to the visual nerve of every LED practitioner. In addition to the price war we see in the conventional lighting entity Market