The "scenery" behind the domestic small and medium-sized enterprises or eliminated face screen

Chinese made LED screen appears again in international sports events. Public data shows, the Rio Olympic Games opening ceremony held in Brazil, known as the National Stadium known as Maracana stadium around, installed four sets of the photoelectric screen area of 100 square meters of outdoor fixed screen, a total area of 400 square meters. In fact, these four sets of display adopted since the 2014 World Cup in Brazil, the photoelectric said in the 2014 annual report, the success of the LED display screen installed in the Brazil World Cup opening ceremony and closing ceremony of home court hall Maracana stadium. The Olympic games behind the scenery, is the LED screen of these two enterprises and cross-border integration tide intensified. More and more enterprises listed screen extension business to advertising media, sports and cultural fields; part of small and medium-sized enterprises are struggling, struggling to survive. In order to seek diversified photoelectric photoelectric LED application products as an example, the proportion of revenue in decline, from 2013 to 2015, the application of LED products sales in the proportion of revenues were 96.99%, 64.60% and 51.30%. From another perspective, the photoelectric LED application product sales continue to grow. From 2013 to 2015, LED revenues were 580 million yuan, 627 million yuan and 781 million yuan. Landing A shares at the beginning of the photoelectric apparently to a screen in the LED field. In the prospectus, the photoelectric says the goal is to achieve full color LED display applications industry status in the global top three in the next three years, and in some market segments, LED lighting applications have a leading position in the market. One can not ignore the fact that the extension to bring significant benefits to the photoelectric acquisition. At the end of April 2014, the acquisition of the media on the photoelectric complete, the main business also transition to "manufacturing + advertising media industry". In the consolidated financial statements, the photoelectric year revenue was 970 million yuan, a year-on-year increase of 65.53% -- this is the daylight from 2009 to 2015, revenue growth was the fastest of the year. "Now make a single screen very thin profits, many enterprises in the golden section of good screen pack some good advertising, do the screen to achieve advertising revenue, which is to increase economic revenue channels." Guangdong Lighting Appliance Association Secretary General Guo Xiu said in an interview with reporters. The photoelectric report shows that in 2015, the company outdoor advertising media business achieved revenue of 438 million yuan, accounting for 28.77%; in addition, the photoelectric 2015 new public relations services business contributed revenues of 299 million yuan, accounting for 19.65%. "Simply do the screen is difficult to survive in the LED screen enterprises, the transformation has already become the norm. According to the reporter found combing the Oriental Wealth CHOICE client, A shares of a total of about 15 enterprises producing LED screen, in addition to the photoelectric, Lehman shares in the extension to the sports industry chain, KingSun to education in Longwen through mergers and acquisitions, the formation of "double main LED+ education", there are some listed enterprises in the acquisition of culture related screen media companies. Listed companies still have the scale effect, can obtain new profit by investing in mergers and acquisitions and extend the industrial chain, and a major feature of the LED industry is the number of small and medium-sized enterprises too much, industry concentration is not enough, in recent years in the industry mergers and acquisitions, integration, more frequent failures. "Now do screen business too much, too much competition, for the enterprise, only by doing screen is very difficult to survive," Guo Xiu said. This is because, if enterprises simply do assembly screen, all materials are purchased, the loss of material pricing, there is no competitive advantage. Guo Xiu said, the LED display industry chain about about 1300 enterprises, the real LED screen assembly, production enterprises is probably less than 500, the scale of these enterprises ranging from real size enterprises accounted for only about 10%, "the integration and combination of space in the future, 3 to 5 years after keeping enterprise not more than 100."