The second half of the competition has begun to skillfully avoid the industry disaster?

Review of the first half of 2015, the lighting industry businesses in the first half of this year is not easy to go, the price war started, LED T5, T8 lamp bloody price further compression businesses profit margins, "business cold aggravated business pressure, the electricity supplier to seize market share, store more impact in the development of fission...... LED lighting the industry is experiencing the transformation of" labor pains ", but we believe that as long as the majority of businesses focus on products, improve service, benign market will steady development.

Ignore the product quality will be "industry disaster"

Wuhan Auman trade general manager dragon Qiyu lattice

At present, the LED market is more confusing, the choice of the brand needs to have the judgment of the merchant, choose a brand with a long-term development potential is crucial. The establishment of the brand needs to have a clear market positioning, competitive advantage of the product, with the determination of long-term development, high stability of product quality.

In the lighting industry, the impact of electricity providers on the store did not imagine serious. Businesses should first eliminate the fear of electricity providers, from the psychological level to change the views of the electricity supplier, in order to change the passive initiative. Low price competition to some extent is a result of the healthy development of the industry, but to reduce the quality of the industry is definitely a disaster. Should call on the state to form a specification for the lighting industry, LED lighting products have quality sales. Manufacturers should communicate more with each other, the current Auman lattice does not appear Yahuo phenomenon. LED industry lack of brand recognition for the market, businesses must have a clear understanding of the market, and actively take measures to deal with.

Adhere to channel innovation, service is the most important mode of the eyes of manufacturers. The development of the lighting industry business needs network platform as the basis, Taobao, Tmall, Jingdong set up shop in call mode, how to become their own customer groups is the need to consider the lighting industry development of the electricity supplier issues. Intelligent lighting is the future direction of the development of the industry, the trend, manufacturers need to consider product research and development innovation, businesses have to consider the mode of innovation.

The second half of the reshuffle will continue

Linyi Shilin lighting market director Yao Yuqiang

More than half of 2015, I was most impressed by the 5 words of "pattern", "impact", "no", "price" and "loss". This year, LED products in the Chinese lighting industry brought about by changes in the pattern of the real reflection of the impact of LED lighting on the traditional market, LED from the manufacturer to the channel business has entered a new era. 2015 LED product competition has entered the stage of fierce fight. A single product price has been shown to fight the "price storm" naked, not only affect the production enterprises, operating businesses, more make the qualitative changes of the whole industry. Price storm and the downward pressure on the environment, resulting in a lot of intangible losses.

The second half has started, I think the price storm will continue, and to promote the entire industry differentiation, integration, the strength of the enterprise will accelerate the expansion of territory, a large number of SMEs are facing difficulties. With the rise of the new marketing model electricity supplier, will not be able to broaden the channels of production enterprises to open up a new way of survival, while some traditional enterprises caused some impact. 2015 LED lighting industry into the melee stage, the reshuffle is expected to continue until the end of the situation. So, hold customers, maintain channels, in order to successfully break the situation in the pack melee.

Look back to the essence of LED industry regression lighting

Guangzhou City, Guangdong Zhi lighting general manager Zhang Woren

In the first half of 2015 is relatively calm, the whole platform for the release of the top 100 list is a positive industry events. But the lighting industry, although the surface calm, a lot of actual noise. The current downturn in the market is already the fact, so put an end to impetuous, rational analysis, and enhance the principle of perseverance is particularly important.

LED lighting development so far, I think the industry should return to the nature of lighting. Low price competition is inevitable, a lot of businesses blindly involved in the price war, to a large extent is not well thought out, and even can be said to be affected by the impact of the market environment impulsive. Recently LED T8 lamp "price war" heats up, but through the sale of data we can see that the T8 lamp itself has been gradually replacing the T5 lamp, T5 lamp shipments are also far more than the T8 lamp, so the T8 tube launched the "price war" is actually meaningless, but the T5 lamp tube integration to achieve the ultimate, and improve the price it is really a thorough understanding of the performance of the market.

Industry will eventually stabilize

The general manager of Beijing Langshi lighting operations center Guo Chunhai

The first half of the year, the lighting industry leading brands LED T5, T8 lamp "price war" caused no small controversy in the industry, the domestic first-line brands and international giants competing announced the launch of low-priced products, resulting in the market price of the product is a mess. Giants have launched a price war aimed at grabbing market share, and these companies with their own advantages, the ability to completely form a monopoly on a specific light source products, in order to defend their brand position in the industry.

Ultimately, the price war will affect the impact on the business, the price of their own agent brand products will be directly related to its market competitiveness, and thus affect sales and market share. For now, we do not adjust the price of the agent products, the best way to deal with the market is waiting for manufacturers to integrate products, and then adjust the price