The set-top box to increase the "domestic" market proportion element spark Reburning

According to SARFT established "China cable TV to the number of transition schedule", by 2005 China's digital cable TV with more than 30 million households. However, this year has passed by half, regardless of the number of users or from the coverage of the geographical perspective, far from the target, some of the millions of people in the provincial capital city, digital TV users, but not even. For this purpose to promote the "30 million users", SARFT issued the day before "on further speed up the digital television Reform Opinions" notice, the notice said, "to a free set-top box, so that the whole community, city, city to complete the digital conversion in a relatively short period of time".

SARFT issued the opinions on further speeding up the reform of digital television, apparently trying to gradually promote the country in the Qingdao model". The so-called Qingdao model is to district units, through to the original cable TV users a free digital TV set-top box, and stop the original analog cable TV program transmission way, forced to upgrade the analog TV to digital TV users, complete analog TV to digital TV the whole translation. In Qingdao, giving the set-top box cost borne by classified advertisers digital TV channel in Qingdao, the price of digital TV from the original cable 12 yuan / month rose to 22 yuan / month, only in the last year, Qingdao will complete the transformation of 600 thousand users to digital television, at the same time every day to add 2000 the speed of households.

The implementation of this model is successful, so SARFT also suggested that other cities can use the free payment set-top boxes to promote the transformation of analog TV to digital tv.

At present, the price of each set-top box about seven hundred or eight hundred yuan, according to the user's goal of 30 million, SARFT this policy will bring a big cake for the set-top box manufacturers $about 20000000000.

Some people in the industry said: the set-top box is a big controversy, but in this country with a mandatory policy under the 20 billion, is not virtual." For this good policy with domestic set-top box manufacturers, before the domestic set-top box market development is slow, these manufacturers generally do export, now this good news driven, these companies have started to increase the proportion of "domestic", at the same time, the set-top box components market once again ignited the spark.

In fact, despite the slow pace of China's digital TV, set-top boxes have been in the edge of the source. However, the domestic and foreign set-top box manufacturers on the domestic market has been eyeing the set-top box end, because of the explosive growth of the market will bring too attractive.

After the completion of the set-top box product is considered to be the PC and mobile phones, the third pulling the semiconductor market, the whole machine products, China is also seen as one of the main producers of set-top boxes. According to the iSuppli report, 2008 China digital TV terminal output will reach $11 billion, shipments will reach 52 million units, 80% of the global digital TV terminal will be produced from Chinese, it will cause the semiconductor sales market value of more than $1 billion!

In the face of increasing production and sales of the Chinese market, the current domestic and foreign semiconductor companies have accelerated the speed of the market. The foreign manufacturers want to enhance the competitive advantage on the basis of the original market, and Chinese enterprises are gradually from the product development stage, into the bulk supply, and even large-scale market development stage.

At the same time, supporting the local components market opportunities also appeared, although before due to internal and external set-top box, and the standard is not unified to achieve the scale of production of a series of problems such as shelving dealers to increase investment. However, this "good" state policy into a tonic to the market, dealers have reason to believe, to partake in a local advantage of the set-top box Market always.

Spark may ignite again.