The seventh generation factory to a large size LCD and plasma.

Is published in September 12th the "business weekly" published an article: handsomely display market attracted a large number of competitors, with the gradual increase of liquid crystal display technology, the global high-end display market will have a tie in the LCD plasma.

Walking in the deserted road outside Paju, Korea, no one can think of a few years after the scene here. In fact, LG PHILPS LCD factory will soon rise here, the area will reach eight football fields as large, which installed millions of dollars of machinery and equipment. The plant is expected to be completed by the end of this year, with a total investment of $5 billion, while LG PHILPS is also a logical to become the world's largest LCD manufacturer. It is reported that the Paju plant will be dubbed the G7 code, which is different from the current G6, the display size of the factory production will reach 77 to 89 inches, much higher than the average level of the market, that is before the G6 factory.

In fact, the establishment of the PHILPS PajuLG plant is only a signal of the global development of the display market, the current South Korea, Japan and Taiwan, China manufacturers are trying to compete for the global TV market. According to LG PHILPS revealed that in the next ten years, will invest $25 billion in the Paju plant project. At the same time, Samsung Electronics will spend $20 billion to build their own new Tangjeong LCD factory in South Korea, the plant is expected to be put into operation in October next year, even in the aspect of the product to more than Paju. On the other hand, China's Taiwan AuOptronic and ChiMei manufacturers have also said it will increase the intensity of development.

The major manufacturers of all means that the next ten years in the global TV market will change the Fantian complex. According to analysts, the future of TV products will be in the direction of greater size. At present, the production of glass in the G6 plant can reach 3 inches in the level, and the future of the G7 plant will reach 8 inches in 42.

Of course, this also means that the price fluctuations, according to statistics, 20 inch LCD TV prices have fallen from $5000 in 2000 to less than $600 now, and a new generation of TV will further reduce costs. It is reported that prices generally decline for flat screen TV, open the market, according to statistics this year TV sales will reach 26 million 600 thousand units, more than doubled last year. Although the LCD display product profit margins showed a downward trend, but analysts said it is expected next year will usher in a change in the LCD market.

G7 factory means the large screen LCD TV will not be too high to be reached luxury, analysts said the 42 inch LCD TV price slipped to $1500 in the next three years, the figure at $2900. On the other hand, analysts said the maturity of LCD technology also means that the focus of high-end TV market shift. It is reported that the LCD display in the process of improving the size of the image quality problem is always there, which is the main reason for the large size of the plasma TV TV market. Plasma TV because of the brightness problem, in turn, can not reduce the size, often to reach 40 inches or more. And in terms of manufacturing costs, large plasma TV to be lower than LCD products. Now, however, the maturity of liquid crystal technology means that the situation will change. According to Panasonic Corp leaders said that in the next few years, the size of the TV market, there will be liquid crystal and plasma go hand in hand.

Of course, with the inherent advantages of manufacturing costs, plasma TV products are still in a favorable position in the competition. Currently in the 40 inch TV market, plasma products up to 88%, and low manufacturing costs also means that plasma TV manufacturers can easily keep up with the pace of LCD TV prices. The 42 inch plasma TV is expected to reach $1800 this year, and that figure will fall to $1150 by 2007. And plasma TV maker said in the increase in size in the process of liquid crystal display will appear can avoid the color and distorted phenomenon. This will not happen in plasma products.

In view of the high-end TV market profits, major manufacturers continue to improve R & D efforts. In 2004, the global total sales of ultra-thin TV products reached $21 billion. In August 1st, SHARP, Japan's largest maker of liquid crystal displays, said it would sell a 65 inch LCD for $14500, which is expected to be on the market by the end of the year. August 25th, Panasonic released a high-end Viera65 inch plasma products, priced at $9000.

However, in the small size of the market, the performance of plasma TV is significantly inferior to LCD products, the market share of less than 50%.