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Product Maintenance

The six major issues raised 90% sales are wrong!

Sales forum, as sales, patience to answer customer questions is perfectly justified, but a lot of seemingly common problems, many of the sophisticated sales may not be able to handle properly.

One problem

Customer: can you make it cheaper?

General customers are the door asked: "how much?" "1888. "Be a little cheaper! "A lot of customers don't even have a look at the product. Customers do not like it, you talk about the price is bound to suffer.

Analysis

First of all, we can't say, "no! "A strong rejection will make your customers feel bad about you. When faced with this problem, we have to bypass the customer's questions, do not answer directly, as long as we enter the price negotiations will be more passive. At this time the money in the hands of customers, and our advantage is the product, so we have to let customers fully understand the product.

Any customer to buy things will bargain, we should first bypass the price, so that the commodity to attract him, and not too much in the price of entanglement. As long as the value of things, not afraid of her not to buy, of course, can not be too proud of customers.

Answer

1 cycle decomposition method

"Miss, this product sells 720 yuan, can use a year, a day to spend four yuan, very affordable! "

"Miss, such a preferential package together up to 380 yuan, you can meet all the needs of a one-time, value for money ah! "

2 use "more" instead of "less""

When the customer asked the price is cheap, a lot of shopping guide will say, you buy a piece of clothing on the. In fact, this is wrong, less to buy a piece of clothing will allow customers to feel the loss of something, the mood is more painful. The right thing to say is "just when you buy a few more clothes", avoid the pain, and turn it into happiness.

Question two

Customer: I know your boss.

Analysis

In fact, the customer said the boss, she really know? 99% of people do not know, at most once with the boss, a speaking acquaintance. So do not know or know the boss, do not personally exposed, but give her face, but not price.

Answer

We can say, "it's my honor to receive our boss's friend". To admit that she is a friend of the boss, and honored, following the start of turning: "just now, business in general, you come to our store to buy things, I will tell our boss, the boss let us thank you! "That's all.

Question three

Customer: do you have any discount for old customers?

Analysis

20% of the old customers to create a 80% benefit, do not kill old customers. When the old customers offer concessions, we can not directly refuse.

Shopping guide will say, you are more than the old customers should know here can not discount! "So the old customers to blow, the old customers will think:" I have come so many times, I do not know can not discount it? "Direct attack on the customer's favor to the store.

Answer

We should face to the old customers, let customers feel your sincerity, you can say: "thank you for your care for me has always been so, I can feel very happy strong friends like you, but I really have so much power, but the next time you come to a gift, I apply for it. You keep a" on it.

Question four

Customer: I haven't heard about your brand

Analysis

First, we can directly answer her, but the second question we answer wrong, because as long as you answer the second question, the customer will always ask, ask he satisfied, so there are second problems we should guide her.

Answer

Ask the customer "when did you notice our brand? Most customers do not hear will answer today just noticed. "Shopping guide can say" that is good, just know. Direct the problem with the past, not on this issue too much entanglement.

Question five

Customer: let me have a look.

Answer

According to four aspects to identify the advantages of the product, these four aspects are:

1, we have, what others do not have;

2, we can do, others do not want to do;

3. We do things better than others;

4, our added value.

Question six

Customer: do you have any quality problems?

Analysis

Some shopping guide in the face of this problem will be a direct answer, we will not have the quality problem, we are big brands, there are a lot of beauty salons there will be...... "But when the customer asks second questions:" what if there is a problem? A lot of shopping guide can not go on.

Answer

Shopping guide can ask the customer: "Miss, you have not bought before the quality is not very good product ah? "Customers generally say:" there is. Shopping guide can ask a question: what is the product ah? Customers often begin to complain: "I used to buy XX products, how, I was mad. "

When the customer does not answer, how to do shopping guide? At this time, the customer should be praised, and then say their own thing: "Miss, you are so lucky, you do not, I have encountered such a situation ah. How mad

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