The "small waist" ad in Guangzhou takes only one minute for 150 million

"154 million 380 thousand yuan, 81, first, 81, 2, 81 3, deal!" From the auctioneer to open a shot to a fixed tone, the 5 - year use right of the Tata outdoors in Guangzhou was in less than a minute and traded at a bottom price of 154 million 380 thousand yuan. Then a cosmetics company in its official micro announced that the price of 200 million yuan on the "small waist".

Yesterday (17) on the morning, two years of silence in Guangzhou outdoor advertising use right auction restart. After nearly 1.5 hours of fierce competition, 7 early batch of outdoor advertising position of the right to use a total of 368 million 720 thousand yuan, of which 297 million 316 thousand yuan income owners, as non tax revenue to pay 71 million 404 thousand yuan.

The winning bidder was surprised that the total cost of "no one" was about 200 million yuan

Yesterday (17) day morning, the Guangzhou Property Exchange Circular Arc hall in a seat. "Next is Huacheng Plaza Canton Tower outdoor advertising position of the right to use, the mark's starting price is 154 million 380 thousand yuan, each price is 100 thousand yuan." The voice of the auctioneer has just fallen, and the number 81 bidder raises the sign.

"Do you have 154 million 480 thousand dollars?" The auctioneer looked around the field and found no one, and had to go back to the bottom price. "154 million 380 thousand yuan, 81, first, 81, 2, 81 3, deal!" With a crisp "snap", Guangzhou Tata's outdoor advertising site has been successfully used for 5 years, from announcing to one minute to a hammer.

"I didn't expect no one to argue with us." A media company in charge of the winning bid frankly, although the bottom price of the bid, but "still a little expensive." "In addition to the transfer fee of more than 150 million yuan, plus a total of 5 years to share a total of about 46000000 yuan production costs, about 200 million yuan."

The release of public service ads from 7 to 10 in the night is 2/3

Yesterday (17) day at noon, a local cosmetics enterprise in Guangzhou also announced in the official micro, a media company was entrusted with the Canton Tower for 5 years LED advertising management rights. According to the provisions of the transfer, the technology form of the outdoor advertising position of Guangzhou Tata body is LED hanging net, 52 meters high, 126 meters in perimeter, and about 6500 square meters of display area. The advertising release time is 19:00 to 22:00, all arranged at the whole point and half a point, each time 5-10 minutes. The broadcast time of public service ads accounted for 66% of the total release time, of which the best broadcast period accounted for no less than 30% of the public service advertising.

According to the previous public bidding announcement, the government and the owners will share the revenue from the Canton Tower advertising position according to the proportion of "37 points". The advertising position is sold at a bottom price, and the Guangzhou finance will be about 46 million 314 thousand yuan. It is understood that the money belongs to the government's non - tax revenue and is used by the government as a whole. It is mainly used in the construction of urban public facilities, urban management, social public service advertising and so on.

It is understood that the Guangzhou Tata outdoor advertising site LED hanging network is being installed in the construction, is expected to be put into use in October.

In those years, advertised landmarks

In February 9, 2013, the Lunar New Year's Eve, a famous brand of cold tea "lit up" Canton Tower, the name of the three words appeared in Canton Tower "whole body". Then a communications company's 4G brand also boarded the Canton Tower, but showed the position in the "lower body".

As the office site of Guangzhou television station before the "small waist", the Guangzhou TV Tower, which was invested in 1991, is located in the Yuexiu District flower and fruit mountain of Yuexiu District, Guangzhou, and the main advertisement is a car brand advertisement.

Located in the north peak of Yuxiu mountain in Yuexiu Park in Guangzhou, the Yuxiu mountain TV Tower built in 1959, a liquor advertisement was hit in 2005. It became the largest outdoor neon lamp in China at that time and was dismantled in October 2009.

On the body of Guangzhou Hai seal bridge, there was a well-known publicity advertisement for health care products, and used the bridge tower and cable of the Hai seal bridge to form an enterprise trademark. It became a landscape symbol on the Pearl River for a moment.

In January 2013, a brand of cold tea brand advertising in Guangzhou landmark building CITIC Plaza Shanda light, huge advertising area of 9076.8 square meters.

[field disputes]

As early as 2006, the East Square Pearl Tower in Shanghai landmark had been disputed because of the lighting advertisement, but at that time the Department in charge said that the Oriental Pearl Tower was the landmark of Shanghai. The light of the Oriental Pearl Tower was the image of Shanghai, which would not be used as a means of profit.

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