The "smart revolution" has sprung up. How has LED been deeply affected?

The arrival of any subversive revolution will not announce its arrival in a way of beating drums and beating loudly. On the contrary, it tends to change the society and transform people's mind in an irreversible way. Then one day, when you suddenly realize that the revolution has brought about great changes, you are surprised to find that you have been abandoned! The first technological revolution represented by Watt's steam engine has fully liberated the limitation of individual labor and greatly improved the ability of mankind to transform the world. The second technological revolution represented by the application of electric power and internal combustion engines has solved the energy demand of mankind in transforming the world, further increased productivity and made the world market more closely linked. The third technological revolution represented by computers, information technology, new energy and new materials not only profoundly changed the human society, economy, politics and culture, but also changed people's way of life, working style and way of thinking. The birth and large-scale application of LED and the rise of the "intellectual revolution" are the great achievements of the third technological revolution. Unlike the war revolution, the advent of cognitive revolution has always been quiet and silent. If the development history of human civilization is a history of human cognitive development, from the early agricultural revolution to the industrial revolution and the information revolution triggered by the birth of language, the progress of human civilization is based on the constantly changing, upgrading, expanding, deepening and subversive development of cognition. The "smart revolution", represented by new technologies such as Internet of things, wireless communications, big data, cloud computing and artificial intelligence, is changing people's cognition over the strength, depth and breadth of any previous generation. We have entered the age of "intellectual revolution". As one of many industries, LED industry has sprouted, risen and matured in just more than 10 years. In its growth and development process, it coincided with the rise of the "intellectual revolution" and lost the independent development path like traditional household appliances, lighting and other electronic products industries. Strong brand of the times, of which LED smart city terminal is the most typical feature of the rise. Why does "smart revolution" rise? How to form a hostage taking and looting of LED? How should LED enterprises face this revolution and embrace change to achieve rapid development? We will analyze and discuss below. First of all, we need to talk about the rise of the Internet of things. Although the Internet of things industry has been heated up in recent years, strictly speaking, the Internet of things industry is not a new thing or a new concept. The English name of the Internet of things is Internet of things (IoT), that is, the Internet of things connected, the core and core of which is the Internet. The Internet of things extends and expands on the basis of the Internet. It extends the network that only covers people to people, and extends the connection between people and objects, objects and things, and realizes the information interchange between people and objects, things and things. The rise of the Internet of things is closely related to the rise of technology and industry such as advanced communications, big data, cloud computing, interaction awareness, artificial intelligence and so on. These technologies and industries are intertwined, complement each other, and develop together, forming a big data centric social asset which is different from the past era. It has a huge impact on people's thinking and cognition, and even overturns. The traditional manufacturing and service industries have been reformed and reshaped. The "intellectual revolution" can be said to have its deep inevitability. From the national level, the development of industries, such as animal networking, smart city, big data, cloud computing, artificial intelligence and so on, has been written into the national strategy of future planning and development. It belongs to the planning of national strategic will level, and is considered to be the core industry of the future national competition, and it is our country's sustained economic development. It is a major strategy to enhance international competitiveness and comprehensive national strength. From the socio economic level, the income level of residents in China has been rising continuously, and the consumption level has continued to escalate. The demand for quality of life is being formed in large numbers. Nowadays, people no longer pursue physical functions and attributes of commodities only, but pursue more intelligent lifestyle and work style, pursue convenient and efficient products and services, and enjoy the pleasure of consumption. From the enterprise level, from the basic network operators, chip manufacturers, intelligent hardware and other enterprises are trying to excavate the new niche market from the original market cake, inject new impetus to the development of enterprises, and achieve the rapid development of enterprises. Intelligent platform enterprises, application software companies, cloud service providers, big data companies and other enterprises also take the "smart revolution" Dongfeng to promote this wave, to meet people's needs for smart work and smart life. From the perspective of deeper human needs, people are satisfied with the most basic needs such as eating, drinking, and so on. They will inevitably evolve to high levels of spiritual, emotional and social needs. The results of the "intellectual revolution" will undoubtedly satisfy people's needs for all kinds of high levels. Without the "smart revolution", LED products will follow the same path of development as traditional TV sets, washing machines, lighting and other electronic products, and the properties of products will be defined and used according to their functions. But the rise of the "intellectual revolution" has broken the development process of LED industry. The "smart revolution" has reshaped and reinvented the LED industry, which has led to the emergence of LED smart city terminals, which has brought about profound and tremendous changes in the development of LED industry. First of all, in terms of product functions, LED products are no longer simply a semi-conductor electronic product that only has lighting or display function, but an intelligent terminal that integrates functions of environmental perception, intelligent identification, intelligent interaction, communication and so on. When producing products, enterprises should not only ensure their original functions, but also need to consider the requirements of intelligence and adjust accordingly. Secondly, in terms of control and interaction, due to the wisdom of products, LED products can break through the original touch or click mode, and can be controlled remotely by mobile phones, tablets, computers and other terminals. At the same time, with the mature application of big data, artificial intelligence, deep learning and other technologies, interactive control can also be carried out through voice and vision, and even controlled by environment itself. Third, it is necessary for LED enterprises to sort out the business models of enterprises. In the era of intelligence, the product has the functions of communication, perception, interaction, recognition, monitoring and so on, and has formed different kinds of big data besides the original lighting or display function. As an asset, big data will produce different costs and values on different nodes, involving different social sectors and enterprises. Different social sectors and enterprises how to locate the division of labor, how to allocate responsibilities and rights, etc., all of which require enterprises to break through the original business model. Fourth, in the industry format, LED channels and markets will become more fragmented and long tailed. The rise of the "smart revolution", a large number of smart home, intelligent hardware, application platform, and even Internet Co and other LED enterprises have no connection with the ecological industry, take advantage of ecological advantages and platform advantages, cross border looting, integrate LED products into the integrated field of vision, divide the market, connect different types of customers. And become a force that can not be ignored. Fifth, in the way of competition, the core competitive advantage established by the long board of products, channels, technologies and brands can no longer fully meet the requirements of the "smart revolution", and actively integrate into a wider range of industrial ecological circles, implement cross-border innovation and cross boundary integration, and create unique competition in the ecological circle. Competitive advantage is an important choice for many enterprises, especially those with strong integration capability. LED lighting and LED display obviously can not continue to follow the development path of traditional lighting or display carrier. "Smart revolution" has profoundly changed its industrial form, and how LED enterprises choose their own development path, different enterprises give different answers. Enterprises such as PHILPS, OSRAM, GE and other international giants have changed their minds in this wave, repositioning their brands and products, and taking joint actions with the smart home, Internet of things and other ecosphere predators, aiming at the huge market of intelligent home and intelligent lighting market in the future market. Field. PHILPS lighting first proposed the concept of "intelligent interconnected lighting", and vigorously promoted the company to change the direction from selling lamps to providing intelligent interconnected solutions. PHILPS lighting was also stripped by the group and listed in Amsterdam, Holland in May 31st. In addition, PHILPS has collaborated with Vodafone, one of the largest telecom operators in the world, to launch intelligent lighting systems in many cities around the world to achieve remote management and control of lighting. OSRAM was stripped of SIEMENS group in 2013 and listed on its own. In 2015, OSRAM transferred its shares of FSL to 2 billion 621 million to the Guangsheng group. In July of this year, OSRAM sold its light business to Euro Chinese consortium, which was sold for 400 million euros. Although GE lighting has not been stripped, GE group has put forward the "industrial Internet", stripping off financial and other non manufacturing businesses, focusing on smart city and intelligent manufacturing field, and undoubtedly set the direction and keynote for its lighting business. In the field of intelligent lighting, GE lighting has released LightGrid intelligent lighting system, integrating GPS positioning, energy management, wireless central control, brightness control, data acquisition and communication, and security functions, leading the industry. In 2015, GE lighting announced cooperation with apple and Qualcomm in the field of intelligent lighting. From the frequent movements of these giants, we can peep at the industrial development situation and see leopards. And domestic LED enterprises are making more efforts in production automation, product personalization, market development differentiation, channel scale and other incremental markets. In addition, there are some typical cases in embracing the wave of wisdom. In the field of LED lighting, in 2015, millet and sunshine, swan goose, OPPLE, PHILPS, wood Linsen, Kerry, and other 13 enterprises jointly signed a joint declaration on intelligent lighting, to jointly promote the landing of intelligent lighting and smart home. Intelligent lighting will be combined with smart camera, smart socket, intelligent air purifier, smart TV, intelligent router and other products to form a combination of millet smart home hardware. In April 2016, OPPLE lighting and the Internet of things giant HUAWEI signed a smart home strategic cooperation framework agreement, the two sides will establish a close strategic partnership in the field of smart home. In the field of LED display application, many enterprises have combed and positioned their intelligence. Originally focused on the field of LED display, Tong Pu technology has highlighted intelligent positioning in the vision of the enterprise since 2013. Its slogan has also been transformed into "leading the intelligent photoelectric, serving the ideal human settlement". In terms of corporate brand positioning, Tong Pu technology first proposed to integrate with smart city and turned to the smart city in product development and integrated marketing communications. The original main business LED display.