The stability of the LED packaging enterprises in the profit point?

Recently saw a new LED package, "CSC", according to the original meaning of the meaning of the chip coating. Today, you do not want to talk about how the technology itself, but from another point of view LED packaging industry. When it comes to this product, why do we need to do this? In fact, in the final analysis is to save costs and improve profits.

As we all know, the current LED industry has entered a stable period, especially in the field of packaging, competition among enterprises is reflected in the price of three words of competition. For the current penetration is also increasing the LED industry, how to hold the profit is the most concerned about the packaging business issues.

According to the current understanding of the current online LED industry, the current LED packaging companies to put aside the optimization of management, from a single point of view of the technical process of the market is mainly reflected in the three strategies.

First, price increases

Price for the people who are currently in the LED industry, I think it is no stranger to the beginning of last year may still be a little surprised, but by 2017 this is clearly not the. Of course, this is because the price of raw materials, production capacity, followed by the enterprise has the right to speak.

On 2016 LED prices, dramexchange consulting its brand LEDinside LED research director Wang Fei also said the main factors is the supply side of the rising prices of raw materials, the rapid growth of small pitch LED display and the demand side of the segments of the. The lighting industry chain due to the impact of rising costs, the cost will be gradually need to pass downstream to maintain profit margins, which led lighting package price, is to pass downstream packaging factory cost efforts. But Wang Fei also said that the packaging industry concentration gradually increased, large enterprises due to the huge amount of body, but also mastered the strong bargaining power.

In any case, for a non complete monopoly industries, with prices to ensure that profits can be said to be simple and crude, of course, is the most direct strategy. For the current high concentration of the chip side, before the release of production capacity, price strategy is desirable. But as a commodity, in the pursuit of the ultimate mode of cheap, price is not a good strategy. With the gradual release of production capacity, the situation of supply exceeding demand, the price increase will only give the phone to the competition will be competitive, so the current LED will maintain the status quo of price increases, remains to be seen.

Two, product miniaturization, simple process of

Since the price is not a good strategy, it is only through the cost control, to ensure that profits. From the point of view of the current business strategy to take on the product, in addition to expand other areas, the original single product is simply to save raw materials and simplify the production process. This LED companies can say that the overall good, some of the problems. It is true that in recent years, LED companies have begun to packaging products in the form of standardization, standardization.

For the part of the problem, because the need to save materials and reduce costs, LED companies introduced the CSP program, but the cost is still not resolved. If a so-called cost reduction program did not reduce the cost, it is not a good solution, but maybe it will at least not yet, so the current CSP or a walk in the way of cost reduction plan.

Such as Siu Chi deputy general manager Zheng Haibin CSP said, at present, in the short term, not in order to reduce the cost, but to specific lighting demand; the long run, break the cost balance efforts is to cooperate with the whole industry chain. Therefore, the current profit growth point of the packaging enterprises also need to control the cost of the existing mainstream products to ensure profit.

For the stable period of LED, the miniaturization of products is not really CSP temporary impact to the LED product of existing high cost, so the existing enterprise profit center has to rely on formal cost-effective LED. It is because of this, the cost control of the existing product has become the priority among priorities of the current packaging companies, this is the simple process is particularly important, especially now gradually heightening under the condition of labor cost.

Three, fully automated equipment

When it comes to simplifying the packaging process, reducing labor costs, equipment plays a central role. In the current mainstream LED packaging equipment market reshuffle the end of the basic, each of the mainstream packaging segment has also formed a "link giant" in the case of packaging enterprises how to ensure that profits?

Recently, a number of online contact with the equipment companies, harvest some different ideas. Put aside the original mainstream packaging equipment, many aspects of LED packaging process ignored by the outside world can help the enterprises to ensure the profits of the products, which like automatic loading machine, automatic centrifugal machine and automatic stripping machine etc..

According to the online King understood that there are already a lot of enterprises in use, but many may still be semi-automatic, that will also cause some marginal costs of enterprises increased, especially now when recruitment is difficult, high cost.

According to the equipment enterprises in Dongguan city in the Qin state company general manager Fan Maode introduction, the current mainstream equipment in the past has increased greatly, now is of little value, but some obscure production processes, not attention to not timely upgrade, especially in the waste of manpower cost.

Dongguan state owned company equipment before and after the upgrade data comparison chart

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