The survival rule of lighting brand in the LED Era

Zhao Xin lighting company has gone through four years. Pan Xiufang said, in the past four years, in the process of participating in the contest of the award, Zhao Xin lighting has created a powerful brand influence in the whole industry, especially in the fields of Engineering channels, designers and other fields, and also reaped a lot of resources on the market. According to Ms. Pan Xiufang, Zhao Xin lighting mainly displayed the custom-made products of the commercial and hotel series this year. Through the use of a simple and unique display cabinet, the light efficiency of the product is displayed, not only to meet the needs of the designer, but also to enrich the product connotation. The appearance of the products of the major sub stations includes a number of products designed for the hotel, such as the Ares shooting lamp, the elegant combination type lamp / wall lamp and so on, especially the adjustable lantern of Ares, which will show the different projection angles clearly, and get the unanimous praise from the field designers. In the LED era, the development environment of brand new brand industry is changing rapidly. In the traditional lighting era, the lighting industry has developed to a fairly mature stage. There are several big brand parallel patterns in the market, and several big tycoons in the traditional lighting era become the deep-rooted lighting brand in the minds of consumers. Concept. After entering the era of LED lighting, new brands have sprung up and impacted the market pattern. Pan Xiufang said that the lighting industry is difficult to reshape, but some changes will be made, and some new companies will come out, but the giants of the traditional lighting industry still have a leading position. At the same time, these lighting giants will not change the overall layout in the short term because of the arrival of LED. Today's LED lighting industry, with the intense market competition into the adjustment period, the LED lighting market demand remains stable growth momentum. Therefore, some people think that the most lack of our enterprises is not the market, but the lack of enough appealing brands and products. Pan Xiufang believes that at present, the number of brand names in the lighting application plate is relatively small, so the distributors and consumers can choose between fewer and fewer. The whole lighting industry is characterized by large industry, small enterprises and few famous brands. With the continuous development of the lighting industry, some medium-sized enterprises still have the potential to develop into a leading brand. Pan Xiufang believes that there will be more choice and trust brand in the whole market in the future. In the fierce competition of the industry, enterprises with strong comprehensive strength and brand support can be more leisurely in the face of market competition. The brand advantage is self-evident, and the brand awareness of the enterprise will become a market based weapon. Pan Xiufang stressed that building a mass brand needs a comprehensive capacity, such as the ability of the product, the ability of the market, and more important is the strength of the fund. The mass brand also needs long-term accumulation, in addition to the most basic comprehensive strength, the enterprise must have long-term development, the concept of sustainable development. Survival of the fittest, enterprises to find suitable for their own pace of LED lighting industry in the near future negative news, such as the LED light filament lamp in the middle of the photoelectric bankruptcy, and DELP photoelectric into the triangle debt whirlpool; specialized e-commerce products a lighting chain fracture; specially made LED drive power supplier Rui Gu Technology Closed down. For these phenomena, Pan Xiufang believes that this is a very normal process of natural elimination in the development and maturity of the LED industry. Because the production capacity of the whole industry is expanding too fast to get out of the real demand of the market, it is a phenomenon of return. As a member of the industry, more should think about how the industry can continue to develop, not too fast, to find the speed and rhythm suitable for the enterprise. Although the lighting industry shuffle news, but the industry has also passed some "positive energy". It is reported that the joint acquisition of the OSRAM light source business, a time M & A, transnational, consortium, brand and a series of key words to stimulate the industry's heat. Pan Xiufang said that after decades of development in China, many enterprises have surpassed some foreign brands. The good aspect is that the strength of domestic enterprises is increasing gradually. After their own development, they can have the strength to do the actions of buying and expanding their own scale. However, because of the enterprise mechanism, the price competition and the imperfect quality requirements, many well-known foreign brands will withdraw from the Chinese lighting market, which is not a particularly good phenomenon in the long run. After the following 30 years of reform and opening up, China's lighting industry has formed a certain scale in China's lighting industry. In the face of the complex and changeable global economic situation, only by creating a new way of growth, the final goal can be achieved by the new idea of layout and Reform under the "change" structure, in which the support of brand strength can not be achieved. It has been adhering to the five dimensions of precision planning, exquisite R & D, lean manufacturing, quality quality and sincere service to enhance the image of the brand, and focus on providing high quality commercial lighting, hotel lighting, road landscape, industrial lighting, Gong Zhaoming, smart home products and specialties. Lighting solutions. We also hope that the lighting will be able to go further and become a brand recognized by the public consumers and win in the long term industry competition.