The technology giant why frequently get involved in lighting industry?

With the continuous development of the mobile terminal, networking, big data and cloud computing technology, with large data and huge flow of resources of Internet companies in recent years, frequently seek to cross-border lighting industry, Taiwan and Taiwan staged a "proper" cross-border.

Do not want to cook when the tailor is not a good driver, this is a story about cross-border, cross-border cooperation is definitely one of the hottest topics in the LED lighting industry in the near future.

As we all know, LED circle is never a lack of cross-border spoiler. With the continuous development of the mobile terminal, networking, big data and cloud computing technology, with large data and huge flow of resources of Internet companies in recent years, frequently seek to cross-border lighting industry, Taiwan and Taiwan staged a "proper" cross-border.

The Internet spoiler lighting market

The latest example comes from General Electric (GE). In April 26, 2016, GE's Current company spent $one hundred million acquisition in wireless communications, smart lighting industry famous manufacturer Daintree Networks, the past ten years the largest Australian technology business assets of private sales transactions.

In fact, this is not the first show GE hand Internet companies. As early as last May, GE has teamed up with apple Qualcomm reached the networking lighting market, the use of digital technology and market interest in big data to promote the recovery of the lighting business. The three giants through cooperation, provide a retailer borrow LED bulb embedded technology, can connect with the intelligent mobile phone users, to provide high accuracy and real-time positioning information for the retailer, in order to help the use of App to bring consumers more personalized shopping experience.

Internet gangster frequent discharge to the lighting business, heavy cross-border cooperation simply can not stop. In April 18, 2016, HUAWEI and OPPLE announced that it has signed a strategic cooperation agreement Home Furnishing intelligence, as the preferred lighting brand HUAWEI, OPPLE will further integrated HUAWEI Hilink protocol in intelligent lighting Home Furnishing platform, the two sides will be in the chip, intelligent routing and intelligent mobile terminal and intelligent lighting device interaction, docking and data sharing, cloud platform and market channels promotion, brand building and standard protocols and other aspects of the formation of all-round cooperation.

In March 15, 2016, PHILPS in the British Telecom Wo Dafeng (Vodafone), the implementation of remote control of intelligent street lamp; in March 18th of the same year, lighting platform provider Gooee in cooperation with EnOcean networking, together to create a network of Bluetooth intelligent lighting control system; half a month later, Hong Yan electric and HUAWEI, Jingdong, LETV, State Grid, Gubei, Qing an "Hong meters ecology, interoperability and strategic cooperation; in mid February 2016, the global IT giant CISCO jointly launched CREE Smartcast Ethernet intelligent lighting platform, attack the networking market; and in this before, CISCO has established a global partnership with PHILPS, to build up to 1 billion euros in the market value of the global office lighting market.

At the beginning of 2015, OPPLE, Linsen, Yankon, geese and other 13 home lighting companies and millet jointly promote the development of intelligent lighting; then, more lighting enterprises to establish cooperation with millet, discuss technical solutions, and the products available, such as PHILPS and PHILPS for the intelligent eye, millet ecological chain investment yeelight company also launched a monochrome, color lamp, bulb lamp, these products are welcomed by the vast number of users.

It is worth mentioning that, as a pioneer in the way of the cross, OSRAM as early as 5 years ago through the acquisition of Encelium technology company (the company has a sophisticated commercial building lighting control system), aimed at LED lighting control solutions.

In addition, a number of start-ups such as LIFX, Yeelink, magic Teng intelligence have shot layout, to attack the intelligent lighting situation of cross-border marriage.

Why do they cross

Then, in the era of things, the technology giant why frequently get involved in lighting industry? What are their ambitions? To this end, the author interviewed a number of parties and the industry, let us listen to their views and views.

Spoiler said

As the field of intelligent Internet lighting more ferocious cross-border dream, Millet's voice is quite true. "Lighting can be said is one of the things most close to the user, the most basic application, large scale, high frequency of use, is an important part of the smart home, smart city, in recent years, more and more traditional and non-traditional companies targeting the lighting industry. But at the same time, the lighting industry standard hardware uneven, dragons and fishes jumbled together, frequent software updates, but there is no industry to bring much substantive technical progress, common user perception is not obvious, and the understanding of the millet smart home, smart lighting far. Millet doesn't do the lighting, but we understand that lighting is a part of intelligent family, so we through ecological chain and lighting investment and enterprise cooperation, hope to promote joint research of intelligent lighting industry. We through the open platform, to provide technical and channel support, to create a closed loop of benign ecological chain, I hope that ordinary users can feel the fun of intelligence. Gao Ziguang, general manager of smart home in an interview with reporters, said.

About millet in the future lighting networking plan, high Zi Guang said: "millet will continue to use the product and user experience as the core, not only consider the scientific and intelligent lighting itself, more committed to the use of lighting scenes in the whole family put under development