The three characteristics and specific analysis of the LED lighting market in Russia

In fact, in recent years, there have been more and more LED industry giant found that this huge market in Russia, the industry war imminent. These industry giants including PHILPS, NVC etc.. Among them, the recent Russian market has carried out a detailed analysis, that the Russian market currently has three characteristics.

First, the Russian market has a large amount of fluorescent lamps, but recycling facilities behind. In order to solve the environmental problems caused by heavy metal lead and mercury in waste lamp tube glass, it is necessary to set up the corresponding treatment center according to the production capacity, and effectively recover the mercury, glass and metal in the waste lamp tube. Due to the capital shortage, its product sales growth is far greater than the growth rate of recycling. In the long run, environmental protection will become the bottleneck of the development of fluorescent lighting products".

Second, the market has become a big profit. Major manufacturers compete for lucrative professional lighting market to start fighting, the public energy saving lighting market has no time to take into account. At the same time, the mass market is not ready for the transformation of energy-saving technology. Russian LED lighting products price is too high, the standard LED lamp is 50 times more expensive than ordinary incandescent lamp, more expensive than fluorescent lamp - 15 times, it is difficult to popularize in the home market. Dealers are more focused on public procurement of energy-saving lighting projects. Industrial users supply mainly for the rich chemical, petroleum, railway, power storage, public construction etc.. As the Russian Svetlana photoelectric company provides energy saving lighting projects amounted to more than and 100 for the Russian Railway company. PHILPS product users for Luke oil companies, audio and video stores, department stores supermarkets and Steel Corp and other large enterprises.

Third, the Russian consumers generally lack the internal driving force to buy energy-saving products. Russia is much cheaper than the European Union, many of the energy-saving products in a few years to show the economy. In the choice of purchase intention, consumers are more inclined to the low price of traditional lighting products.

For Russians, China's exports of LED products in their hearts and what position?

The Russian OPTOGAN company president Lev said earlier, the China manufacturing and LED fluorescent energy-saving lamps products in Russia has accounted for 60% of the market share, the biggest problem is the poor quality of products, not in conformity with the relevant technical standards and requirements of environmental protection, service life is low and easy to produce harmful to human body.

In addition, Chinese some little-known companies with no sales performance and visibility, are keen to lobby the local government, participating countries and regions of the government procurement, resulting into the Russian market China "fish products".

A. product categories

Russia will energy-saving lighting products is divided into the following: one is the improved incandescent lamps (A and B two) or halogen lamps, products can save 20% - 45%, 2 - 3 years of life, the price of 2.5 $6.5 / only; two is a compact type fluorescent lamp, energy-saving products 65% - 80%, 6 life 20 years, the price of 6.5 $26 / three; light emitting diode or LED lamp, can save 80% - 90%, the price is $13 / - 52.

B. institutional arrangement

The Russian government in 2009 formulated the "Outline" energy strategy to 2030, the provisions of the January 1, 2011 ban on the sale of 100 watts and above the incandescent lamp, 2013 began to lock up 75 WATTS and above the incandescent lamp, in 2014 more than 25 watt incandescent lamp will take off the shelf, the incandescent lamp "prison sentence".

C. urban construction

In Russia, the Soviet era of the typical Hotel & Residence Standard is no longer popular, in the city and its surrounding construction of modern, personalized design apartments and rural villas abound. Many cities are building new stadiums, sports venues, swimming pools, hotels, hotels, Russian style bars, etc.. These changes make public places lighting, indoor lighting and road lighting applications continue to expand. Previously, the Russian lighting market is mainly confined to Moscow and St Petersburg this international metropolis, has now been extended to the east of the Volga, Ural and Siberia, the Far East and Russia's southern region.