The whole process of quality management of domestic mobile phone suffered squeeze waveguide

On Friday, authoritative market research firm Sanofi announced the survey data of the first half of the domestic mobile phone market. Data show that the advantage of foreign brands are expanding, currently only the top 3 of NOKIA, Motorola, Samsung accounted for about 42.3% of the market; domestic mobile phone, although waveguide with 6.4% market share continues to rank first, but a further decline in the share. Analysts pointed out that foreign brands had obvious advantages in the brand and technology, in the channel for political reform, the domestic mobile phone suffered a strong squeeze, the market share decline is reasonable.

Faced with such a dilemma, what is the way out of domestic mobile phone? Last week, Xu Lihua, chairman of the waveguide, told reporters that as the leading brand of domestic mobile phone, waveguide will take the following 3 strokes in order to break through.

First strokes pay close attention to product quality

As we all know, product quality is the lifeline of the enterprise, the premise of the competition is a strong product. Now the mobile phone market cohabitation, many of which are parallel, refurbished machines, OEM goods, some mobile phone quality is very bad, which affects the credibility of the entire domestic mobile phone.

Xu Lihua said that the waveguide into a huge human resources: pay close attention to product quality has been established covering 6 management departments of the quality management system; invited the French experts as quality consultants process control of product quality, also invited Europe's most famous quality consulting firm as a consultant, established the international standard quality management system is created; the detection method of analog user scenario ", and established a perfect quality testing laboratory. These efforts have now received results: the waveguide through the internationally renowned operators such as Vodafone factory certification, the quality of the waveguide phone has reached the international advanced level.

Second strokes to meet consumer demand

Continue to strengthen R & D, timely introduction of products to meet consumer demand." Xu Lihua said that this is another wave guide. Held in Beijing at the beginning of the June conference launched a 20 fine waveguide. These products, some with independent intellectual property rights of the research results, some integration of fingerprint identification and MP3 application technology, some into the fashion elements of art, reflects the technical aspects of the accumulation of waveguide in the mobile phone R & D and innovation. The fingerprint recognition intelligent mobile phone joint development guide with the Chinese Academy of Sciences won the two prize of national science and technology progress, to fill gaps in the domestic market, indicates that China has mastered the independent intellectual property rights in the related fields.

In 3G, the waveguide is China's independent intellectual property rights standards -- TD-SCDMA industry alliance members, take special mobile "TD-SCDMA mobile phone development and production environment construction" project of the state, the relevant government departments under the guidance of the waveguide organized a special project team TD, product development. In April this year at the 2005 TD-SCDMA international summit, and HUAWEI, Datang waveguide on display on 3G mobile phone through detection, becoming China's first batch of countries through the detection of the 3G mobile phone, China is a huge breakthrough in the 3G terminal.

Third strokes bold to go out"

The international market is not only a test of domestic mobile phone touchstone, but also a new opportunity. To this end, the waveguide to the international market to enhance the company's strategic height. Xu Lihua said, to explore the international market, guide set up a special international business department, set up in Hongkong Chinese waveguide International (Hongkong) Co., Ltd., established Korea Companies waveguide in South Korea, the establishment of a representative office in Europe and America, from product development and design, quality, market development and other aspects of the overall layout of the international market.

In the marketing model, adopted a flexible waveguide mode, generally speaking, in some small countries, mainly by the agency model; the focus of the market for development, mode of operation by the domestic market, the establishment of offices, customer service service, and establish the image of store.

The reporter learned that, at present the waveguide has achieved a major breakthrough in Europe, sold the largest international operator certification, export covers Southeast Asia, Europe, the Americas, Africa, more than and 30 countries and regions, including France, Italy, Finland and other European countries, and Russia, India, Brazil and other key countries. 2004 wave of mobile phone exports exceeded 3 million units, accounting for more than 1/2 of the country's domestic mobile phone exports, and the number of annual exports of geometric growth. Exports in the first half of this year is expected to exceed 3 million, the annual export is expected to be more than 6 million.

Analysts pointed out that each industry has a peak trough period, the decline in the domestic brand mobile phone market share, this trough period is only temporary. Domestic brand mobile phone companies pay close attention to product quality and technology at the same time, give full play to the domestic mobile phone marketing and cost advantages, and actively into the overseas market, then, the domestic mobile phone out of the trough is an inevitable trend.

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Domestic mobile phone in 1999 started from scratch, from weak to strong, from the sparks of fire to get half of the country, has made brilliant achievements in just a few years time. Along with the development of the domestic mobile phone brand, brand of domestic leading enterprises - waveguide through continuous innovation, steady development, has also made remarkable achievements: from 2000 to 2004, the successful implementation of the domestic mobile phone brand "five sales, export first" performance. Authoritative international market research firm IC Insights released 2004 global big hand of the year 10