There is no miracle only cumulative soup to build the first brand of Taiwan Museum

Stone soup since 1992 from the European design foundry started, along the way, by the decline in gross margin and must continue to reduce costs, by the end of 2007 and a European manufacturers meeting, to understand if just do OEM, never get rid of heteronomy everywhere. This is the opportunity to promote the decision to build a brand. Since 2011 this year, the soup of its own brand Tons: target market locked in China and Taiwan, OEM brand Titan. aimed at Europe and the United states. 2008 stone revenue 823 million yuan, gross profit margin of 17%, to 2015, the soup stone Revenue $1 billion 300 million, gross margin of $32%.

How is the stone soup from zero to a brand, turn on the light blue ocean belongs to stone stone soup soup? Lighting special assistant to the chairman Zhan Yizhen in April 15 lighting brand marketing micro forum and share the experience to create a brand of stone soup.

Light is not the light from the manufacturers to sell services

Main soup can create an environment dedicated to the light. In the same environment, the same light irradiation with different angles, it can create a different atmosphere; different light the same items, the feeling is also different. This makes the soup from the manufacturer to the service industry, but also to make the gross profit margin can grow from 17% to 32%.

However, the creation of its own brand back, the results of the time point, not two or three years can be achieved, it may take more than a decade. First, we must have the right products to sell, but also to the people to lead. In the process of creating its own brand, to withstand a period of no gains, it is not possible to predict the time to return to the point, to be under a lot of pressure. In the first three years, he changed his position as the director of sales in the first five years.

So in the end by the chairman of the leading brand, can be bound to sprint, and with the help of external forces (Brand Consultant), and the suitable marketing methods, including in design exhibition, advertising and media publicity, open visibility. One of the most important key is to establish at least a first image of the industry. For soups, the process of building a brand is to make mistakes and make corrections.

There is no miracle only accumulated to build the first brand of Taiwan Museum

Today's soup, to the Taiwan Museum of the first brand to open the visibility, from the the Imperial Palace after the South court case, the museum has won a lot of cases. This year, they expect growth momentum mainly from China, revenue will continue to grow by two digits, the design of OEM and own brand also continued to go forward, complement each other.

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