There may be a lot of potential small spacing LED display market sweetness

According to Qilu Evening News reported, I believe we are not unfamiliar to the LED display, after ten years of development, the LED market has gradually entered a period of steady growth, the growth rate is slowing down, but this does not mean that the LED industry development bottlenecks, small pitch LED display rise in recent years but as fast, unstoppable momentum.

Compared with the traditional LED display screen, small spacing and higher threshold, because of its high technology, capital, production and research ability, business investment will increase, which is why the small spacing relates to business enterprises, are strong comprehensive strength of large enterprises, especially the listed company is the most prominent, such as: Chau Ming technology, Riyadh, Abison, this is also the first in the industry with small spacing the concept of a number of LED companies, but also by virtue of small spacing stocks in the capital market and therefore charge into the enemy ranks tasted a lot of sweetness. According to my understanding, Chau Ming, Riyadh are in the leading position in the 2015 half of the performance chart, although the increase is less than two and Abby, but over the past two years, Dongfeng small spacing has also the fact that last year alone break IPO hurdles, and successfully listed shares soared in evidence.

Why is there so much energy in a small space? The author draws the following conclusions through interviews:

First of all, LED display products iterative upgrade, the quality can not be denied.

Small spacing, suggests that the smaller spacing, according to the principle of self luminous LED display for spacing becomes smaller, it means that an image display unit density change, there is no doubt that the image is clearer and the root of this is the small pitch screen can overcome the traditional display, such as a mobile phone from the original mobile phone now the intelligent mobile phone, ultra-thin cool, this is the product of the iterative upgrade.

The upgrading of products must be driven results of the technological upgrading, no technological progress, product upgrading also mentioned, if the original one square meter display only 1000 beads, the number of beads per square metre now small spacing must be doubled, so that it can ensure the spacing density, not only that, but also considering the problems of high density under the heat, dead lights, joint and brightness adjustment, this is the technical test.

From the point of view of the current market small spacing products, P2.5, P2.0, P1.6, P1.5, P1.2 emerge in an endless stream, and even P0.9, P0.8 and other smaller products have begun to enter the stage of mass production. Between 2014 and 2015 in the first half of the market can be seen in the data, P2.5 is conventional, sales accounted for the decline, especially P2.5 small pitch products under P2.0, sales gradually rise, the market tends to smaller pitch products.

2014 -2015 in the first half of the small spacing LED display product sales

The market demand to guide the direction of the development of enterprises, more and more enterprises to join the small pitch competition display, in a sense, who led the innovation of products, who will win the market initiative. Therefore, we are in the "small spacing, then a little bit", "a little clearer picture, then a little clearer" and "broad vision, and then a little wider" and continuous efforts.

However, small spacing between the display of several giant is still wonderful contest for the market game, the popular "South North Riyadh, Chau Ming", the two are doing well in the small pitch screen the chiefs, competition is also very intense, Riyadh is P0.9, Chau Ming immediately the launch of P0.8 overtake, and the first small spacing display of the "golden ratio" Upanel series of products, to create the most suitable watch "golden eye view".

Second, LED small spacing product prices gradually PFP, stimulating market demand.

As a star product, small spacing LED display market heat continues to ferment, more and more manufacturers stationed, market competition is becoming increasingly fierce. Under the fierce market competition, the price is often a factor that can best reflect the extent of competition, technological progress, market expansion in the background, the cost will continue to decline, the price also decreased, this is an inevitable trend, a stage is all new things necessary.

Industry experts believe that the cost is a fixed cost of the rules of the game, but not all, LED price is continued, but in the reduction process, there is no technical support in technology, it must have the ability to reduce the price, also with the overall price, need to brand the value of the support. During the interview, Chau Ming Technology said agree with this view, the respondents said that in the process of competition and the price is not a simple price behavior, price is behind the enterprise comprehensive strength of the competition, did not have the strength to dare to fight with others price. The Delta in the case of the enterprise, after nearly 11 years of development, in the LED display has accumulated some experience and influence, with the old display enterprise first mover advantage, coupled with the listed company capital advantage, get a space for one person in the LED display market and small spacing.

According to my understanding, the display enterprise usually has its own unique advantages in resources, such as Riyadh as the only north of LED listed companies, integration of natural factors occupy the military resources, and delta Ming, Abison and other enterprises in the heart of the Pearl River Delta, have a certain advantage in the product supply chain. According to the European R & D personnel revealed that he