This year, Guangya Exhibition to price war, said"!

Recently, the agency issued a quarterly report, claiming that the manufacturers of a new round of price war has been a war, PHILPS set the 2016 LED bulb ex factory price fell to $0.8 target. "

However, remember that last year Guangya Exhibition, PHILPS led LED bulb lamp and T8 lamp price surge, followed by FSL, OPPLE lighting and fire in Guangya Exhibition on the first day held "Sen Sen war" will start. Compared with the same period last year, will find this year's LED industry has a small sense of stability and happiness.

Although the current domestic LED product prices have not yet stabilized, but may be the aftermath of last year's price war. The report shows that a number of agencies, since the end of last year, the domestic LED product price has slowed down, the price is not much room, the price is mainly in the high power LED products. From the perspective of the global LED industry environment, LEDinside report March global LED bulb price edged up.

LED industry in thrilling spent in 2015. This year, thanks to the domestic and foreign LED giants "mercy", LED industry to usher in a new session of the light and show off without insurance.

PHILPS lighting: on the 2016 PHILPS LED bulb factory price fell to $0.8, the news is quoted in Taiwan last year, from the supply chain vendors described. However, for this news, PHILPS is not the official response to PHILPS official release, and it is unclear. March 31st, 2016 PHILPS lighting China dealer conference held in Hainan, Sanya, the scene did not seem to emphasize a new round of price action.

Last year, PHILPS officially split the lighting business, at the moment of fate, PHILPS lighting needs to prove its value through sales and market share, for their own better future. From this perspective, it is not difficult to understand why PHILPS lighting last year so fight price war.

PHILPS lighting has achieved the desired results, the fourth quarter of last year net loss of 39 million euros in the PHILPS case, PHILPS lighting sales grew 3%; in the first quarter of this year, PHILPS net profit decline of up to 63%, but LED sales rose 27%, accounted for the entire lighting business income 50%.

PHILPS lighting with a good report card won the trust of shareholders. Therefore, PHILPS's decision to make IPO lighting business. The relative "selling", IPO is the ideal future PHILPS lighting, PHILPS can continue the "origin", continue to use the PHILPS brand, with the help of synergy, PHILPS other departments at the same time, the management and the strategic plan will not be a big change.

Although IPO after being sold there are cases, however, according to the general process of IPO, PHILPS lighting at least two years do not have to worry about. Next, PHILPS lighting should pay attention to the long-term future, how to achieve strategic transformation and profitability in the past two years.

Philips Lighting Company's full name, PHILPS lighting solutions company, is not a simple lighting, but to provide a full range of lighting solutions. PHILPS lighting strategic transformation goal is smart Internet lighting, for this reason, recently frequently with Cisco, SAP, Vodafone and other technology companies to cooperate; and the price war can only be an expedient measure last year, not a long-term strategy.

M.L.S.: India branch to the most of the energy is rawlinson. The first step towards India branch as Linsen internationalization strategy, related to the face and the future mode of internationalization, failure is not allowed.

Although the India branch has Linsen Dinglixiangzhu crystal, crystal by electric Linyida in command, but the India market competition intensified, bid price decline sharply, M.L.S. facing the pressure is not small. The key is to package our supply to India local bidder, plan the second half of this year launched its own brand ForestLighting in India, so we need to pay a lot of energy.

In the domestic market last year, Linsen performance decline into 4, need to take measures to improve, to be accountable to investors. The industry recently came to display in the MLS price, this is not surprising.

As everyone knows, the price war to seize market share, now has Linsen achieve this purpose, with a large market share and stable sales channels (it is said that more than 23000 distributors), does not exclude the possibility of price war gradually recover losses.

OPPLE lighting: March IPO successful meeting. Because before this successfully defeated, overjoyed IPO, so will promote OPPLE lighting to re-examine its own development strategy. In terms of development strategy, from the name to the bones are advocating European OPPLE lighting, in 2014 in Holland to build European headquarters in order to enter the European lighting market.

In 2015, OPPLE lighting and Holland Seaborough reached a cooperation, OPPLE lighting hopes to cooperate, so that Europe and the United States has become an important international strategic center, accelerate its rapid expansion in the world.

FSL: 2015 was an unlucky year, the court ruled that the huge compensation, but by the time OSRAM "abandoned", then the collective resignation of executives, 2015 annual performance report net profit fell 8.

The reasons for poor performance, FSL attributed to the impact of the market, product sales prices fell, resulting in gross profit margin declined, profit margins". So, FSL also want a price war?

2007 PHILPS Lumileds launched by the CSP technology, after five or six years of silence, from the beginning of 2013 by the industry gradually mentioned, began last year is frequently boarded the major exhibitions and forums, insiders